As much as our clients need our social media expertise, we need them to understand their business and their expectations. It’s a two-way street and failing to recognize that will create a stagnant and unsuccessful social presence.

Most web sites rely on one of two methods for allowing users to exercise their right to object to a specified use of personally identifiable information known as “opt-in” and “opt-out.”

As social media rises in prominence, more and more companies try to jump on board with social media advertising, but, unfortunately, many companies fail miserably.

The advantage that your small business has over big business is your local relationships. And with local search as powerful as it is, you need to seize the opportunity.