Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down with Gloria to get the inside scoop on the art of interviewing.
This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”, brushing over common questions and concerns relating to negative reviews… So you got a bad review. Can it be removed? Most of the time, the answer is unfortunately no. Now, I know what you are …
Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see neglected by healthcare companies is the need to restructure the company regularly. Often, companies fight the symptoms instead of understanding and fixing the underlying structural issues. Usually restructuring becomes necessary when your operational capabilities are …
Restructuring – A Necessary Thing to Do for Growth Read More »
In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such, email marketing in healthcare is an efficient way for you to communicate with your patients. Newsletters, for example, are best to share new information, exciting changes in your practice or industry news. For instance, if …
If done properly, workers’ comp. can be a profitable avenue for growth. However, many do not realize the complexity in developing this business.
Once you have decided to embark on training for your customer service staff, it is important that you chose a training provider who will build a comprehensive program around the areas your practice need to improve upon. The most effective way to develop a program is to couple leadership feedback with a medical secret shopper …
The Kind of Audit Your Practice Desperately Needs and the Steps You Take to Achieve It Read More »
In 2015 and beyond, simply having a healthcare website isn’t enough to grow your practice. Today, there is an abundance of free website builders along with an ever-growing marketplace of inexpensive website designers and coders overseas, making it easy for anyone to set up a decent website in a few days for a few hundred …
Top 6 Reasons Your Website Is Not Producing New Patients Read More »
Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive infographic.
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that person told ten friends who may have each told 5 others. That’s a total of 60 people who are likely no longer customers. Today, the effect is much, much bigger. Today, the friend goes on …
Increasing Your Revenue With Doctor Review Sites Read More »
Top Medical Marketing Do’s and Dont’s. Digital marketing, print advertising, and how to build your practice’s brand awareness.
Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every aspect of the patient experience. The interactions at your reception desk or on the phone with your scheduling coordinator can mean the difference between a life-long patient or a missed opportunity. It is vitally important …
How To Train Your Employees To Attract More Patients Read More »
Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a practice merger or acquisition, of course. But there’s an important caveat to consider. During a merger, most doctors and administrators are so focused on the payers, EMR systems, shared services, etc., that branding becomes an …
5 Tips on How to Rebrand Your Practice After a Merger Read More »
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serious scientific subject matter and physicians looking to present themselves professionally, there is little room for any unnecessary prose: just cold, hard facts dressed in their best to offer …
Writing Healthcare Marketing Content: What You Need to Know Read More »
