October 2015

a necessary thing to do for growth

Restructuring – A Necessary Thing to Do for Growth

Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see neglected by healthcare companies is the need to restructure the company regularly. Often, companies fight the symptoms instead of understanding and fixing the underlying structural issues. Usually restructuring becomes necessary when your operational capabilities are …

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the kind of audit your practice desperately needs and the steps you take to achieve it

The Kind of Audit Your Practice Desperately Needs and the Steps You Take to Achieve It

Once you have decided to embark on training for your customer service staff, it is important that you chose a training provider who will build a comprehensive program around the areas your practice need to improve upon. The most effective way to develop a program is to couple leadership feedback with a medical secret shopper …

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how to train your employees to attract more patients

How To Train Your Employees To Attract More Patients

Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every aspect of the patient experience. The interactions at your reception desk or on the phone with your scheduling coordinator can mean the difference between a life-long patient or a missed opportunity. It is vitally important …

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5 tips on how to rebrand your practice after a merger

5 Tips on How to Rebrand Your Practice After a Merger

Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a practice merger or acquisition, of course. But there’s an important caveat to consider. During a merger, most doctors and administrators are so focused on the payers, EMR systems, shared services, etc., that branding becomes an …

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writing healthcare marketing content: what you need to know

Writing Healthcare Marketing Content: What You Need to Know

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serious scientific subject matter and physicians looking to present themselves professionally, there is little room for any unnecessary prose: just cold, hard facts dressed in their best to offer …

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