For years I’ve been stressing the need for companies to use more videos in their overall marketing and communication strategy. Statistics* continue to show the importance of video use. A landing page for one of your digital ads has an 80% higher chance to convert a reader to a lead if that landing page has …
While displaying bylines on your blog is not a direct Google ranking factor, it does help Google E-A-T which comes from Google’s Search Quality Rater Guidelines—guidelines used to evaluate and score websites and webpages to provide users with the highest quality search results. What does E-A-T stand for? Expertise—Are you an expert on the topic? …
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As everybody has probably heard, the US is threatening to ban TikTok. No doubt, this ban would have a major impact on the social media landscape in the US, but it goes far beyond that. TikTok has, undoubtedly, built a niche in the 30-60 second video space. But reducing TikTok just to a just-for-fun video …
Google’s New Metrics Aimed at Creating a Better Web Home Digital and Content Marketing Google’s New Metrics Aimed at Creating a Better Web [email protected] July 16, 2020 12:47 AM 0 comments PREVIOUSNEXT Points Group Merges with MultiVerse PublishingBanning TikTok? I Don’t Think So! On May 28th, 2020, Google announced one of the biggest changes to …
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