November 2020

why you should care about conscious content

Episode 31: Why You Should Care About Conscious Content

Highlights What is Conscious Content? Conscious Content & Political Correctness Creative & Design Social Media Strategy Why You Should Care About Conscious Content Conscious content is using words, images and design effectively in a specific context to achieve a desired response from the audience. Conscious content clarifies our intention, then skillfully evokes and provokes the …

Episode 31: Why You Should Care About Conscious Content Read More »

communicating with customers during a pandemic

Episode 30: Communicating With Customers During a Pandemic

Highlights Preparing for a Second Wave of a Pandemic Chatbots & Patient Satisfaction Trends in Chatbots Chatbot Statistics and Trends Statistics A chatbot is a computer program that interacts with humans by simulating and processing human conversation, whether spoken or written. Chatbots can be programmed to answer simple questions with single-line responses; or, they can …

Episode 30: Communicating With Customers During a Pandemic Read More »

5 tips for combining seo and paid search strategies to improve your website ranking

5 Tips for Combining SEO and Paid Search Strategies to Improve Your Website Ranking

Search engine optimization (SEO) and search engine marketing (SEM) are very similar to each other in terms of the end goal. With both strategies, the marketer is trying to increase their visibility online and improve their lead generation.  These five easy tips work by combining the two strategies to improve your website’s ranking, drive customer …

5 Tips for Combining SEO and Paid Search Strategies to Improve Your Website Ranking Read More »