Are you feeling dissatisfied with the current “look and feel” of your company? If your branding is staying stagnant while the rest of your practice grows and evolves, you may be due for a rebrand. Hubspot describes rebranding as “when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”
It can be difficult to definitively tell if your company is due for a rebrand. However, these three signs can help indicate that rebranding is the right choice for you.
#1 You don’t stand out from the crowd
Do you find that your company is getting lost among your competitors, or fading into the background? This is a surefire way to tell that you may need to rebrand. A strong brand identity can work wonders for attracting and captivating new customers, so if you find you’re getting lost in the sea of competitors, a rebrand may be the right choice for you.
#2 Your brand identity and company values no longer reflect each other
When caught up in the daily hustle and bustle of running a business, keeping your brand design current may not always be the first thing on your mind. Just as businesses evolve, however, so should your branding. Your visual identity should be a complete reflection of your company’s goals and values, so if these no longer align, your branding may need to be updated accordingly.
#3 You want to reach a different audience
The industry is ever-evolving, so it’s normal for audiences and consumer demographics to change. Tailoring your branding to a specific audience can be very effective in bringing in new leads, so if you are looking to market to a new audience you may want to consider updating the look and feel of your business.
Need help rebranding your business?
Your brand identity is a hugely important pillar of your company, so taking a chance and modifying it can feel like an overwhelming task. Hiring a brand designer, however, can alleviate the time and stress that comes with giving your business a new look. Points Group offers a wide array of design services so that you can feel confident in your decision to rebrand. Contact us today to get started!
