Search Engine Optimization (SEO) is the process of enhancing a website or webpage to increase its visibility in search engine results. By optimizing your website, you can increase the organic (unpaid) traffic and potential patients being driven to your website.

Search engines determine the organic ranking (the order in which a website or web page shows up in an organic search) of websites and web pages through an algorithm that looks at many factors such as:

    • Content length
    • Quality of the content
    • Relevance
    • Readability
    • Page load speed
    • Quantity of referral links
    • Quantity and quality of social media links and shares
    • Website traffic
    • Core Web Vitals
    • Alt tags
    • Meta descriptions
    • And much more

When a user searches for a keyword or phrase in a search engine, the results that appear are based on this algorithm. But, an optimized website is about much more than just adding relevant keywords. SEO can be improved through several activities performed consistently over time. While some of these updates involve SEO tools and experts, here are 5 simple things you can do right now to help improve the SEO of your website.

#1 Add Relevant Video

Nobody wants to read a page full of lengthy paragraphs. The amount of online video being consumed has almost doubled since 2018. Video is processed in our brains 60,000 times faster than text, which allows users to quickly gain and process information without having to read or do much thinking. When communicating with people in person, 93% of communication is visual. Of the information that we take in day to day, 90% of what our brain processes and saves is also visual. It’s no surprise that people prefer visuals over heavy text. Adding video content to your pages is good for SEO and is another one of the many factors that are taken into account in the algorithm mentioned above.

#2 Add Relevant Images

Similar to video, images can help convey your message without using a lot of hard to read text. Just be sure to select images that are relevant to your content. If you’re using free stock images, it’s also important to make sure you’re permitted to use them. There’s nothing worse than getting caught up in copyright infringement.

#3 Add Or Update Meta Descriptions

Meta descriptions, or meta data, are displayed in search results and can influence click-through rates. Meta descriptions should be no more than 160 characters, enticing enough to get people to click on your page listing and include relevant keywords.

#4 Add Relevant Keywords

I know, I know! We just said it’s about more than adding relevant keywords, but performing regular keyword research and reviewing your content for potential updates is vital to staying in the game when it comes to ranking. If your content is missing new keywords, you could be missing out on appearing in new search queries.

#5 Add Relevant Inlinks and Backlinks

An inlink is a hyperlink on text on a page on your website to other content on your website. Inlinks are a great way to share other relevant content about the same or similar topic. A backlink is a hyperlink on text on a page on your website to content on a different website. Backlinks are a great way to provide a source of information for facts or data. Both benefit your SEO by supporting your existing content.

While these things are a great start, nothing beats an SEO strategy, tools and expertise in optimizing your website. At Points Group, we have over 20 years of experience providing high quality SEO service and healthcare focused content writing. Contact us today to get started.

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Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014