Are You Tuning In? Internet Radio Lives On!

Recently we placed a client on an Internet Radio show on Women 4 Women Network, ranked the #1 women’s Internet network in the world. It was an excellent opportunity for the client–a 50-minute segment which allowed him to give a tremendously detailed explanation of his field. We reached out to the head of the network, and received a press kit with some very interesting information. It sheds light on an area very much worth considering.

W4W Radio Research Statistics & Demographics from Arbitron & Edison Research

  • Internet users show a high degree of interest in going to W4WN’s radio station Web site for information on products and services.
  • An estimated 89 million Americans listened to online radio last month.
  • Nearly half (49%) of all Americans over 12 years old listen to Internet Radio.
  • Internet radio reaches 32% of active radio listeners on a monthly basis.
  • One in five Americans aged 25 to 54 years old listen to online radio on a weekly basis.
  • Weekly online audience has doubled every 5 years since 2001. W4CY Radio’s Growth has been way above that.
  • Internet radio users tend to be more affluent and educated than the U.S. population as a whole and more likely to be employed.

Althea Research findings:

  • 96.73% of all radio people believe Internet Radio is the Future of Radio.
  • Of the new revenue generating technologies Internet Radio has the biggest earning potential.
  • 8 out of 10 say they would be likely to seek information on products and services from W4WN Radio:
  • 31% say they would be very likely
  • 53% say they would be somewhat likely

Station Listenership on W4WN radio:

  • 77% USA
  • 13% Other Countries
  • 75% annual income of over $75,000
  • 54% of them have annual income of over $100,000

Listenership by Gender:

  • Female 87% Male 13%

Listening hours:

  • Night (30%),
  • Middays (26%)
  • Afternoons (26%)

Having had 20 years of radio broadcasting experience, I am obviously a huge fan of this medium. Sometimes, with all of the latest innovations, particularly those that create “short forms” for everything (e.g. Twitter), we lose sight of the impact of a more traditional media outlet. What’s more, with the great opportunity provided by Internet radio, it is a medium we should not overlook.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Home Office


European Office

Agentur Webfox

Berlin, Germany

Join Our Newsletter!

@ 2023 Points Group / All Rights Reserved

Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014