Are You Tuning In? Internet Radio Lives On!

Recently we placed a client on an Internet Radio show on Women 4 Women Network, ranked the #1 women’s Internet network in the world. It was an excellent opportunity for the client–a 50-minute segment which allowed him to give a tremendously detailed explanation of his field. We reached out to the head of the network, and received a press kit with some very interesting information. It sheds light on an area very much worth considering.

W4W Radio Research Statistics & Demographics from Arbitron & Edison Research

  • Internet users show a high degree of interest in going to W4WN’s radio station Web site for information on products and services.
  • An estimated 89 million Americans listened to online radio last month.
  • Nearly half (49%) of all Americans over 12 years old listen to Internet Radio.
  • Internet radio reaches 32% of active radio listeners on a monthly basis.
  • One in five Americans aged 25 to 54 years old listen to online radio on a weekly basis.
  • Weekly online audience has doubled every 5 years since 2001. W4CY Radio’s Growth has been way above that.
  • Internet radio users tend to be more affluent and educated than the U.S. population as a whole and more likely to be employed.

Althea Research findings:

  • 96.73% of all radio people believe Internet Radio is the Future of Radio.
  • Of the new revenue generating technologies Internet Radio has the biggest earning potential.
  • 8 out of 10 say they would be likely to seek information on products and services from W4WN Radio:
  • 31% say they would be very likely
  • 53% say they would be somewhat likely

Station Listenership on W4WN radio:

  • 77% USA
  • 13% Other Countries
  • 75% annual income of over $75,000
  • 54% of them have annual income of over $100,000

Listenership by Gender:

  • Female 87% Male 13%

Listening hours:

  • Night (30%),
  • Middays (26%)
  • Afternoons (26%)

Having had 20 years of radio broadcasting experience, I am obviously a huge fan of this medium. Sometimes, with all of the latest innovations, particularly those that create “short forms” for everything (e.g. Twitter), we lose sight of the impact of a more traditional media outlet. What’s more, with the great opportunity provided by Internet radio, it is a medium we should not overlook.


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