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3 Signs You May Be Due for a Rebrand

Are you feeling dissatisfied with the current “look and feel” of your company? If your branding is staying stagnant while the rest of your practice grows and evolves, you may be due for a rebrand. Hubspot describes rebranding as “when your company rethinks your marketing strategy with a new name, logo, or design, with the …

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person sitting in front bookshelf

Making the Frame Count: A Story in 30 Seconds

Stories come in all shapes and sizes, whether it be in text, images, videos, or even through word of mouth. In stories, we want to be engaged, motivated, moved, or simply entertained. Developing the story is part of the process but deciding how we want to convey that story is another. From pictures in a …

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Video SEO

Your Guide to Video SEO

Billions of people are viewing online video content worldwide, and this figure continues to rise annually. Although producing excellent content is crucial, relying solely on it is not enough for a successful video marketing campaign. Nowadays, video SEO is becoming increasingly popular among marketers who are seeking to reinforce their content marketing efforts, increase website …

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Find the Right Marketing Agency for Your Practice (And Why It Should Be Us)

Digital marketing can be one of your most powerful tools. It can connect you to an audience that would not have found you otherwise. However, it must be used strategically and efficiently. Marketing agencies are a great way to meet your goals and outsource the work. A major key to remember is marketing agencies are …

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ChatGPT Open AI Chatbot

ChatGPT and Healthcare: What You Should Know

Chatbots and other AI-driven content tools are innovations that are here to stay for the foreseeable future. Just two months after its November 2022 launch, Open AI’s artificial intelligence (AI) chatbot, ChatGPT, had already reached 100 million users. What is ChatGPT? ChatCPT is a state-of-the-art conversational AI model developed by OpenAI. ChatCPT has been trained …

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Enhance Your Ad Strategy

Enhance Your Ad Strategy: 5 Reasons Why You Should Be Utilizing Facebook Ads

Increasing patient volume is essential to growing your healthcare practice and competing with the nationwide rise in corporate urgent care centers and walk-in clinics. If you’re not already including Facebook Ads in your digital marketing strategy, it’s time to start—especially given how Facebook has 2.93 billion monthly active users. Here are five reasons to utilize …

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Effective SEO Tips

Effective SEO Tips You Must Know (And Use)

Are you tired of your website being buried under pages and pages of search engine results? It’s time to take control and boost your visibility with effective SEO techniques. In this blog post, we’ll share the top tips you need to know – and use – to climb rankings and get noticed by potential patients. …

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3 influencer marketing myths healthcare practices should know

3 Influencer Marketing Myths Healthcare Practices Should Know

With platforms like TikTok, YouTube and Instagram, influencers are everywhere. The title “influencer” is no longer reserved for larger-than-life celebrities doing product placements in formal ads. Influencers are now everyday people who are authentic about their daily, relatable experiences. The foundation of influencer marketing is endorsements and mentions in various forms of media from influential …

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Cleaning Up Your Communications Funnel

When it comes to marketing your practice, the communications funnel is an integral part of planning. The communications funnel is made up of three tiers: TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel). Each stage plays a specific role and has a specific goal in the communications …

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This document was last updated on July 24, 2014