• All
  • Blogs
  • Website Development
  • Digital and Content Marketing
cyber security benefits for SEO

How cyber security plays a significant role in website development and SEO

Ensuring that your website is secure is not only vital for protecting your personal and financial information, but it’s also crucial for effective SEO. We will go over 2 installments on the significance of website security – one technical and one non-technical. Getting Started In order to create a website with effective SEO, it must …

How cyber security plays a significant role in website development and SEO Read More »

Prep for video bio

Under The Lights: Prep For A Video Bio

You have just scheduled your appointment for a video shoot. You may be asking yourself “What kind of questions will they be asking?” “Will I stumble a lot?” “What am I going to wear?” All of this while thinking about sitting with a camera in your face and the lights shining down on you. This …

Under The Lights: Prep For A Video Bio Read More »

Looks Are Everything: 3 Reasons Why Brand Identity is Essential to Growing Your Business

Did you know that marketing and design go hand in hand? While initially the two may seem unrelated, a good brand identity serves as the foundation for how consumers perceive and interact with your business. But what exactly is a brand identity, and why is it so important to growing your business? To find out, …

Looks Are Everything: 3 Reasons Why Brand Identity is Essential to Growing Your Business Read More »

Setting Up A Local Development Environment Using Docker

Building a custom WordPress theme? Developing a plugin? No doubt you would need a local environment to develop and test your creation. But how do you go about it? Surely you can go with XAMPP (or WAMP), but have you ever felt the frustration of going through the installation of a PHP extension to XAMPP …

Setting Up A Local Development Environment Using Docker Read More »

Existing Leads

Did You Know Existing Leads Can Do Your Email Marketing for You?

Email marketing has the potential to generate hundreds of new leads for your business every month. Believe it or not, all you need to do is focus on your existing email marketing leads! Here’s more about the importance of maintaining an email marketing campaign, along with email marketing tips that can help you attract new …

Did You Know Existing Leads Can Do Your Email Marketing for You? Read More »

google on tablet

5 Tips to Optimize Your Google Search Ads

Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign. Here are five tips to …

5 Tips to Optimize Your Google Search Ads Read More »

everything you need to know about growing your social media presence

Five Points to Better Your Social Media

Are you starting a social media page for your business? Or maybe, you are looking to improve your social media presence? If these sound like your goals, let’s break it down. 1. Decide Your SMART Goals SMART stands for specific, measurable, attainable, relevant and time-based. Examples of these goals include: looking to increase follower count …

Five Points to Better Your Social Media Read More »

Google ads menu on device screen pixelated close up view

Understanding Your Google Ads Structure

Looking to utilize Google Ads for your business, but not quite sure how to set up your account? When it comes to Google Ads, one of the most important things to understand is the account breakdown. This breakdown is what allows advertisers to better manage and optimize their campaigns, as well as better measure the …

Understanding Your Google Ads Structure Read More »

Starting A Healthcare Blog

Starting A Healthcare Blog

Why Start Blogging? Search results are driven by keywords and website traffic. If you want your practice to show up at the top of search results, you need website content that supports related search terms. Blogging is an opportunity to add high quality content without lengthening core website pages or crowding the main navigation of …

Starting A Healthcare Blog Read More »

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014