Branding

top 5 spring cleansing essentials for your medical practice

Top 5 Spring Cleaning Essentials for Your Medical Practice

With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every year, millions of Americans just like you head out to their yards or into their closets to freshen up their homes, but what about their businesses? Below, we have detailed a list of must-haves to …

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avoid the pitfalls of branding after a merger and come out with a stronger brand for the new Business

Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact. The reasons for mergers failing are many and will depend on the businesses merging, but one factor that’s often undervalued or overlooked is the brand identity of the new entity. Choices, Choices When …

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are you changing the look and feel of your website often enough

Are you changing the look and feel of your website often enough?

It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunately, the reality is that the fast pace at which technology evolves renders things obsolete in a short period of time. This means that your website looks—and acts—its …

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does your website need a facelift

Does Your Website Need a Facelift for 2017?

A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolution? Maybe this year you should be asking your practice the same question, and maybe the answer should be: give my practice’s website the attention it deserves. The online …

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12 days of points' blogs: a year-end highlight reel

12 Days of Points’ Blogs: A Year-End Highlight Reel

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!

'tis the season for brand promotion: harnessing the power of the holidays to reinforce your brand

‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand

Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.

facebook rolls out new layout

Facebook Rolls Out New Layout

The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.

5 secret ways your competition is profitably stealing your patients

5 Secret Ways Your Competition Is Profitably Stealing Your Patients

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. They find themselves struggling to attract new patients online while their competition gains more market share. On the contrary, those with websites and a strong presence across social …

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