Re-Engineering Your Practice: What It Is and Why You Need It
An efficient and effective workflow through a medical practice is dependent upon each process working well.
Marketing Strategy
How Staff Education Guarantees Growth for Your Company
Very often we find that an employee is hired because he or she possesses a certain skill set. Once that employee walks through the door, the knowledge base does not expand.
Why Staff Education Guarantees Growth
When running a business, companies are regularly thinking about making investments to increase growth, whether it’s investing in new technology, new equipment, new software, etc. However, one component that employers often fail to invest in, is their personnel. One might think that hiring an individual is an investment in and of itself, but the investment …
Problem Solving Common Patient Issues
Ongoing issues at the desk can cause patient flow problems, financial issues and patient satisfaction concerns.
The Top 4 New Year’s Resolutions Your Practice Needs
While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice.
5 Steps to Hiring a Rock Star Staff
With the right process, you will be able to recruit like a pro, hire the right person for the job, strengthen your staff and improve your workflow.
Exceptional Customer Service: 5 Essential Skills When Interviewing
There are countless ways to audit, review and train your staff to ensure that excellent service is provided. Training and development are your constants as you should always be striving for better and there’s always room for improvement.
Tools to Ensure 100% Training Retention
If you have determined that training is the best method for your practice and you have identified a dynamic customer service team, then you are well on your way to turning your patient experiences into exceptional ones.
Encouraging More Positive Reviews
Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy.
Building and Maintaining a Positive and Effective Customer Service Workplace
How to build and maintain a positive customer service atmosphere – not only for your front desk or call center employees but for all members of your team.
What Does a Patient See When They Google You
Last time, we discussed how to get rid of a negative review from a number of different review sites. Today, we are going to take a step back and look at your online reputation from a different perspective. Forget the individual review sites. Instead, let’s answer this question: What does your search engine results page …
Buyer Persona: How Developing Your Audience Helps to Create Marketable Content
Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer.
Catch Basin Analysis – Increasing the Success Rate of Your Strategic Growth Initiative
Using the catch basin analysis to make strategic decisions about where to invest in the geographic expansion of your healthcare business and where to best…
How to Analyze the Market Correctly Before Making Your Merger or Acquisition
This is the third blog in a series on the need for healthcare practices to understand the Catch Basin Analysis. In this blog, I will explain how and why it is important to incorporate this into any and all merger and acquisition processes.
Do You Really Know Your Catch Basin? Part 2 – The Right Strategy For Geographic Expansion
For the geographic growth and expansion of a practice you must to understand where your opportunities and risk areas are.
Do You Really Know Your Catch Basin? Part 1 – The Basics
Your practice has a catch basin (geographic location where your patients live and work) and target groups that you must define in order to get the most…
Healthcare: The Power of Events
Events can make a great impact on your practice as long as they are done right. They should be well thought-out, something you are passionate about, marketed properly and have a clear objective in mind.
Is Your Healthcare Practice Retaining Existing Patients?
It is very common for practices to overlook the retention of patients but by looking at four components of retaining patients your practice will see a great impact.
How to Measure your Healthcare Practice Marketing and Business Development Activities
Many companies in healthcare do what I call “Feel good marketing.” They invest in marketing activities that seem to be the right ones, but their decisions for these activities are mostly based on assumptions that are not proven or based on facts.