In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part of your overall healthcare marketing mix. Positioning your practice for success goes beyond getting patients in the door. The design and presentation of your office can give your patients a powerful first impression or it can leave them wondering about the level of care they are about to receive.
The article cites many industry experts, including our managing partner, Thomas Hofstetter, who laments on the difficulty of proving a return on investment for the cost of quality interior design.
Also highlighted in the article is the Nationwide Children’s Hospital in Columbus, Ohio, who has really taken this advice to heart, creating a child-friendly atmosphere with a vibrant, playful color scheme. To quote a few lines about the Nationwide Children’s Hospital that really summarize the message of the article:
“Their motto is ‘When a child needs a hospital, everything matters.’ At a time when hospitals are competing for patients and promoting the value of the healthcare experience, everything includes the physical space.”
Read the full article: Healthcare Marketing Doesn’t Stop At Your Door – www.healthspacedesign.com
