How to Choose Which Type of Type
Sans-Serif Vs. Serif Fonts
Anybody doing anything that involves design need to know the basics of using serif and sans-serif fonts. And what better way to cover all the aspects of this than with an infographic explaining these guidelines while showing them at the same time. While Serif fonts are easier to read on printed pieces and sans-serif on the web, I always like to combine them in pieces. Keeping distinctive roles (such as sans-serif for headlines and serif for body copy) helps to balance out design and give a proper hierarchy. While having studied typography, I know that Sans-serif fonts are used for emphasis, but I have learned that Serif fonts are used to form characters into ‘word wholes’ and help improve recognition and identification of these words.
Even with all of the theory and science behind choosing which type of type to use, “The best font choices are the ones where readers do not notice the fonts, but the message.”
For free fonts and dingbats, check UrbanFonts.com