Social media bots are impossible to avoid on public business profiles. Healthcare practices and medical companies rely on social media to connect with new and current patients or customers. It can easily become discouraging when marketing teams open up social notifications to spam comments, message requests, and post likes. While they can be annoying, bots aren’t completely useless. Any post engagement increases potential reach and impressions – even if that post engagement comes from bots. Still, you want your practice to appear credible and professional online which can be hard to do when your comments are filled with spam. The most publicly visible and concerning social media bot activity your team should monitor and control is post comments.

Here are some quick tips on limiting bot activity on social media:

1. Filter Your Instagram Comments

Your practice’s social media team can proactively filter comments on your business Instagram profile to hide any unwanted spam comments. Using the “Advanced Comment Filtering” feature on Instagram, healthcare practices can automatically filter out offensive words or phrases. Your team will be allowed to review any comments that are automatically hidden to determine whether or not you’d like them to be visible on your post. In the “Custom Words and Phrases” section, your team can add a list of custom words and phrases to hide in comments in addition to the preset list in Advanced Comment Filtering.

Our recommended list of words to filter:

  • Bills
  • Bio
  • Cash Prize
  • Check This Out
  • Click This Link
  • Debt
  • DM
  • Follow For More
  • Follow Me
  • Follow Us
  • Giveaway
  • Hot
  • Income
  • Message Me
  • My Page
  • My Profile
  • Paying
  • Promote
  • Promotion
  • Follow Us
  • XXX
  • $
  • $5K

If your practice’s profile is targeted with spam comments often, analyze the common language being used and add to this list accordingly.


2. Avoid Popular Broad Keywords

Social media bot accounts target profiles that use high-search volume hashtags. The average rule of thumb should be to avoid hashtags with over 10 million posts. Instead, try using a larger number of nice hashtags or location-based hashtags. Generally, this approach will get your practice’s social media content in front of the right audience – not just an irrelevant large audience who will not convert to patients.

There are a few ways to research popular vs. niche Instagram hashtags and how often they are used. In the Discover tab of Instagram, your social media team can search for hashtag ideas and the results will tell you just how popular it is. Additionally, you can click on a hashtag in-feed to see the same results.


3. Report Fake Accounts

This might seem like the most obvious solution to social media bots. With the ever-growing to-do list of marketing teams, this step easily becomes overlooked and forgotten. However, it’s better to be proactive in reducing spam before it happens. Blocking and reporting these bots and fake accounts will lower your follower count, but will also reduce the chances that they will leave annoying comments on your posts.

Are you looking to improve your healthcare practice’s social media presence? Points Group is a leading full-service marketing agency that can help you with design, content creation, and social media strategy. Contact Points Group to get started!

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014