Situation

A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians, athletes, trainers and therapists. Due to scheduling, Points only had a month to plan and promote the event.

Results

We created an event where attendees could choose from nine different ‘breakout sessions’. This allowed us to reach a broader audience by offering different topics of interest and continuing education credits. Through Internet marketing, public relations and direct mail marketing we were able to exceed our expectations with an attendance of 250 people, full capacity for the space being used.

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