By now, we should all know when creating a website, the single most important thing to get right is user experience. Google has reinforced this message by claiming the sole purpose of its business is making a better user experience on the web.

When we consider this, it only makes sense that factors such as site speed prove essential when Google is determining the value of your website. One of the most common mistakes a small business makes when setting up a website is choosing one of the cheaper hosting packages available. Time and time again you will see large budgets set aside for website development, only to have it hosted on a server that leaves something to be desired.

Google estimates that nearly half of all visitors to a mobile website will leave if the page doesn’t load within 3 seconds. This comes as no surprise in today’s fast-moving world where everyone expects instantaneous information.

There are so many free tools on the web that developers and website administrators can use to gain insight on page performance, ensuring visitors are getting an enjoyable experience. One of the best tools that can be used for quickly testing page speed is Google’s PageSpeed Insights.

When it comes to site speed, another element to consider is the cost of a low-quality host. Generally speaking, lower costs equal slower loading times, and that will affect your bottom line. Consider this:

The prospect of saving $10 a month on a hosting plan might seem like an easy way to save some money until you really do the math.

Let’s just say, for example, that each conversion from your website profits your business $50. If you have a conversion rate of 3% and daily traffic of 500 visitors, this means you would see 15 conversions a day, netting you a daily profit of $750.

Now, imagine you had gone with the less-expensive hosting plan with slower page load times. You end up getting half the actual traffic with only 250 daily visitors. This would mean that you’re only getting 7.5 conversions a day, netting you a daily profit of $375.

This would mean that the $10 a month that you save on hosting could actually end up costing you $375 a day in potential profits or a staggering $11,250 a month.

Cutting corners when it comes to web hosting (and site speed) can be detrimental to your user experience. Make sure you attain a high-quality hosting package.

Points Group offers a managed hosting package using Amazon Web Services (AWS) technology. With it, your site gains the unbeatable performance available to some of the largest brands in the world without the worry of behind-the-scenes technology. For more information, Contact Us today.

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014