Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.

Strategy & Execution

Point Group developed an online strategy that included the redesign and restructuring of the practice website. The website was enriched through continuous content creation and an overall Search Engine Optimized website deployment. In addition, Points initiated online marketing campaigns and managed the practice’s social media presence.


With focus on optimizing its Internet exposure, the practice’s website went up to an average of 300 unique visitors per day. With the online advertisement campaign, Points was able to generate on average more than 10 new patient calls per day for the practice.

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