With how often we rely on the internet as a source of information, websites have grown to be one of the most important pillars of a practice’s identity. A well-structured, easily navigable website can leave a great impression on potential patients.
But have you ever left a website, dissatisfied that you couldn’t find what you were looking for? You can likely attribute this to a bad User Experience design (or UX design, for short).
Curious if your website provides visitors with a positive experience? Here are three indicators that your website is user-friendly.
Clear page structure and navigation
Not being able to find a specific page or piece of information can be easily frustrating for visitors, and prompt them to leave your website. It should be easy and simple for visitors to navigate through your site. Your website pages should be organized, straightforward, and easy to locate at all times.
Responsiveness across devices
“Responsive” design refers to when a website is scalable across devices. Your site should not only be easy to navigate from a computer but a phone as well. This will require a “mobile compatible” version of your site, meaning that all aspects of it are scaled to be easily navigable from a phone.
Accessibility through design
Is your website ADA-compliant? The Americans with Disabilities Act (ADA) outlines several requirements that must be met in order to make information on your website easily accessible to all. This includes page text size, image tagging, and even the colors used on your site.
So, is your website user-friendly?
It’s important to make sure your website has these three characteristics to ensure a positive user experience. Points Group is here to help you build and maintain your website so that you can rest easy knowing your patients are getting the best possible experience.
