Rebranding Case Study

Situation

A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years, they had developed ten different variations of its logo, causing inconsistency and brand confusion.

Results

Points Group designed a new logo and corporate identity. All new marketing material was created to keep in line with the consistent image. The new image was so effective, the practice started to redesign all of its locations (15 total) to reflect their new image. This now enables patients and the community to recognize the physical therapy practice as a whole, as opposed to individual locations, with varying identities. Whether it is the website, brochures, advertisements or street signs, the message and image are now consistent.