Content marketing trends are constantly changing, which is why it’s incredibly important for your business or healthcare practice to keep up with the game. Knowing and understanding the latest content marketing trends can keep you soaring far above your competitors in terms of engagement, reach, and conversion.

Here are 5 of the top content marketing trends for 2023 that can set you up for a successful new year!

1. Video

Short-form videos (any video that lasts under 60 seconds) have gained traction in recent years thanks to highly engaging platforms like TikTok. AdAge reports that the average consumer attention span is 8 seconds and that about 33% of viewers lose interest after the first 12 seconds, which is why short-form videos are a must.

Find creative ways to use short-form videos in your marketing strategy and break up longer videos into shorter segments, if possible.

2. Strategic SEO

Today’s search engines are smarter than ever and can easily spot when SEO strategists are using outdated practices like keyword stuffing. They can also spot and weed out unnatural-sounding content that is written for robots for the sake of boosting SEO.

Change your current SEO strategy, so it caters only to your target audience and provides real value. When your sole focus is developing quality content, Google and other search engines will start ranking your content higher.

3. Empathy and Human-Focused Content

A formal and stuffy professional voice doesn’t resonate well with today’s consumers, who are now navigating to brands that seem more relatable, emphatic, and human. Consumers have long been conditioned to recognize sales pitches and will be more loyal to brands and companies that have natural, human voices.

When developing content, keep the patient experience in mind and create content that makes them feel as if you are truly listening and understanding what they need.

4. High-Quality Researched Content

Today’s Internet is rife with inaccurate claims and misinformation. People no longer want to be told what to think—they want transparency: claims and information that are backed by reliable, concrete data.

Invest time into researching before publishing any content—especially on social media channels—and link to credible sources when making any claims you think may be challenged by your audience. Better yet, hire a content marketing firm that specializes in digital and social media marketing that can take care of this for you.

5. Consistency

Consumers navigate toward brands they trust, and consistency is key to building and establishing trust. Publish content regularly, even if it’s only once a week. Don’t make promises you can’t keep, as this can drive away prospective patients.

Follow these tips to stay on top of the most recent content marketing trends:

    • Subscribe to content marketing blogs and newsletters.
    • Listen to digital marketing podcasts.
    • Gain inspiration from top brands and competitors in your industry.
    • Sign up for digital marketing courses to learn the newest strategies.
    • Frequently review Google Alerts that are related to your keywords.

Contact Points Group to learn more about why content marketing matters, and subscribe to our newsletter to stay on top of future trends. Our services include social media marketing, website development, email marketing, and much more!

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014