Ways You Should be Using LinkedIn for B2B Marketing

The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn. 

LinkedIn Ads

Marketers have rated LinkedIn Ads the #1 platform for B2B lead generation. Why? Because LinkedIn Ads provides a one of a kind benefit for business: their targeting options. Ads can be targeted based on professionals job title, job function, company, company size, industry and more. This allows businesses to reach their specific audience, and know the right people are seeing their ads. 


Four out of five LinkedIn users are the decision makers for their company. Be sure you are reaching those decision makers with LinkedIn Ads.

Organic Posting

To complement a paid ads strategy, businesses have the ability to post organically to their LinkedIn profile. Individuals can follow your page, as they would on any other social media, and see your posts in their news feed. Users can follow post topics or hashtags to find specific content that fits their interests. Businesses can share these posts to all of their followers or target these organic posts. Organic post targeting is similar to paid targeting, where you can designate things like Job Function, Location, Seniority, Company Size and more. Again, this helps you further segment your audience into people who are interested in your product or service. 


* Did you know that LinkedIn users are 14x more likely to share content from their employer? Be sure to post relevant and useful content your employees will share, putting you in front of their network and growing your connections.

LinkedIn Groups

Another way LinkedIn allows like-minded professionals to connect and interact is through its groups. Anyone can create a new group that people can join, and there are multiple groups for any topic you can think of. This allows professionals to share tips and insights related to that group’s topic. Businesses have the opportunity to grow their connections, establish their business as an expert in the field and boost brand awareness. These groups also provide an opportunity for businesses to post about their product or services to people who are interested in the topics. As a group owner, you can also send messages to the group members.

LinkedIn Sales Navigator

The LinkedIn Sale Navigator is specifically made for your businesses sales, and to manage your outbound efforts within LinkedIn. With the LinkedIn Sales Navigator tool, you can expand your LinkedIn network, have access to an advanced lead and company search platform, receive lead and account recommendations and set job change and target company news alerts. With this tool, LinkedIn will help you discover the right people to target with suggestions customized for your campaign.

Direct Messages: InMail Messages

InMail allows users to send targeted direct messages to their target market. One in two prospects open a message ad they receive. Your message is customized, with a single CTA to attract your target audience to your website, app, online store or whatever your campaign goal is. You’ll be able to track your campaign performance by viewing your message open rate and click-through rate.

Job Postings

LinkedIn is a go to source for candidates looking for new job opportunities. With 40 million people using LinkedIn to search for jobs, it is vital for your company to utilize this feature to find new candidates. Again, there is detailed targeting information for job searchers to find the perfect job opportunity based on their industry, experience, location preference and interests. Job postings can also be posted to the newsfeed to reach your followers or followers of certain hashtags.

Measuring your success on LinkedIn

On the organic side, LinkedIn provides information about your post, including impressions, reactions, clicks, comments, engagement rate and shares. This will help you analyze whether you are reaching your right target, posting engaging content and utilizing the right hashtags. 


LinkedIn Ads will provide the number of impressions, clicks and likes your ads generate. You can also utilize LinkedIn Insights Tag to track conversions, like contact form submissions, app downloads, purchases or phone calls. The tag is easy to install, and can be added right to Google Tag Manager. This adds another layer of data you can use to track how well your campaigns are performing, and where there is room for optimizations.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our Partners

partners
facebook marketing partner
google partner
shopify logo
hubspot partner program

European Office

Agentur Webfox

Berlin, Germany

Join Our Newsletter!

@ 2023 Points Group / All Rights Reserved

Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.

PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

WEB BROWSER COOKIES

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

SHARING YOUR PERSONAL INFORMATION

We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

THIRD PARTY WEBSITES

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

CHANGES TO THIS PRIVACY POLICY

Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACTING US

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

https://www.pointsgroup1.10web.me

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014