Local digital marketing is the practice of creating a presence online that is associated to a specific location. Whether you have one location or 40 locations…

Two major studies were recently released showing correlations between website positions in Google search results and various ranking factors. In both studies…

A large New Jersey private orthopaedic practice contacted Points Group to create a Growth Strategy. Early in the process, however, it became clear that…

Believe it or not, the average baby boomer spends more time online than a teenager (15 hours per week versus 13 hours). One Points Group medical group client…

Most decision makers simply don’t understand social media. More often then not, these executives may not even be using social media personally, yet they direct the social media…

An orthopaedic practice in New Jersey had a website not being found in organic search results. The website averaged 10 visits per day and it was not generating new patients.

One of the largest publishing companies in the world approached Points Group in 2006 to develop five new online-based products for the Life Science Industry.

Client was involved in the healthcare industry and was indicted on Medicare Fraud and served a sentence of less than one year. Many years later, newspaper articles…

A New York-based apparel company wanted to create an e-Store for their business customers. The e-Store needed to be customizable, with a look and feel for each of its business customers…

Points Group CEO, Thomas Hofstetter, delivered a talk on the importance of marketing in healthcare along with a few insider tips on how to gain visibility.