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how to create a useful faq page
How to Create a Useful FAQ Page
If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO) in the dark. Even if you have strong content on your website, an FAQ page helps provide your audience with high-level answers at a glance to the most commonly asked questions. If written properly, an …

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What Is the Most Important Aspect of SEO?
Points Group Ranked As Top 30 Digital Marketing Agencies In NJ
Points Group has been recognized as one of the Top 30 Digital Marketing Agencies in New Jersey, by DesignRush.  DesignRush is a B2B marketplace that works to connect brands with agencies, including top web design, technology and digital marketing companies. DesignRush gets over 290,000 B2B visitors each month that are looking to start projects, and …

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the importance of youtube for healthcare marketing
The Importance of YouTube for Healthcare Marketing
62% of businesses use YouTube as a channel to post video content. Why are 62% of businesses using YouTube? YouTube has 2.3 billion users worldwideIt’s ranked as the second-most popular social network79% of Internet users say they have a YouTube account90% of people say they discover new brands or products on YouTubeStudies have shown that …

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tiktok has officially dethroned youtube in monthly watch time
TikTok Has Officially Dethroned YouTube In Monthly Watchtime
According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …

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does email marketing work for get z
Does Email Marketing Work for Gen Z?
You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing …

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top 4 reasons page speed matters
Top 4 Reasons Page Speed Matters
What is Page Speed? Page speed is the measurement of how fast the content on your web page loads. This is calculated by three major measurements: Loading: Largest Content Paint (LCP)How long it takes for the largest piece of content to load on the pageInteractivity: First Input Display (FID)How long it takes for the first …

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reduce, reuse, recycle: the value of repurposing your content
Reduce, Reuse, Recycle: The Value Of Repurposing Your Content
There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and turn it into a telescope? Or, transform an old jar into a decorative planter for your mom? Ah, memories. While this blog isn’t about the …

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why is email marketing necessary
How to Grow Your B2B Email List Online
Email is always the marketing channel in question. Is it effective, or do consumers ignore the e-blasts they receive from even their favorite brands? Well, numbers speak louder than words and these stats should not be ignored.  Email marketing results in ROI of 4200% ($42 for every $1 spent)Email is 40% better at converting than …

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ways you shouold be using linkedin for b2b marketing
Ways You Should be Using LinkedIn for B2B Marketing
The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn.  LinkedIn …

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