Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a positive impact on your business, it’s going to need these 10 features.

1. Appointment and Contact Forms–These should be on almost every page, and almost every call-to-action should reference them. The endgame is always to see more patients, get more customers or help more people, so you need to make it as easy as possible for them to get in touch with you.

2. Mobile-responsive Design–Responsive design means that the website changes in appearance to make it more viewable depending upon if the viewer is using a desktop or laptop, tablet or phone. Considering that in 2016 mobile web viewing surpassed computer-based viewing, you really need a mobile responsive website.

3. Simple Navigation–This one’s a no-brainer. People will simply go elsewhere if they can’t find the information they need on your website, no matter how slick and well-designed it is. Menus should be intuitive and uncluttered, and those appointment and contact forms should be featured prominently throughout the site.

4. Testimonials–Do you have satisfied customers or patients? They can be your biggest advocates, so ask them for testimonials. More than 9 out of 10 potential customers will trust a recommendation from someone they know, while 70 percent will trust online reviews, according to research company Nielsen. Let your customers do the talking for you.

5. Secure Server–Health records can be very valuable to hackers and other miscreants because they contain so much information, like addresses and social security numbers. Every website needs to be secure, but healthcare websites need to go a step further for HIPAA compliance, so make sure any providers you use for web services are conversant with HIPAA standards.

6. Stable Hosting Environment–Your website won’t do your practice much good if it’s down too often. Make sure to find web hosting that can guarantee at least 99 percent uptime (most reputable web hosts can do so).

7. Useful, Well-written Information–This is Content Marketing 101. You want people to see you as an authority and an expert in your field. Put together helpful content so the next time someone thinks about what you do, they’ll think of you. Plus, relevant and well-written information will help your search engine visibility.

8. Clear Messaging–Going hand in hand with #7, clear messaging will help manage your customers’ expectations and get you in front of the people most likely to use your service or purchase your product. Be explicit with what services you offer, what patient population you serve, or what makes your product unique and useful.

9. Blogs–You have something to say, don’t you? Of course you do, so say it with a blog. Blogging can allow you to connect with potential clients in a less formal way, as well as go into more depth on certain subjects or write about things that may not fit neatly into the rest of your website. Search engines also look kindly on websites that regularly produce new content.

10. Search Engine Optimization–What good is a great website if no one can find it? Useful content (see #7) and a regularly updated site (#9) will improve your search engine rankings, but there’s plenty you can do on the back end as well. Understand that more than 90 percent of people never click beyond the first page of search results, so getting your site near the top is crucial to your visibility.

This all might sound like a lot to take on, but we are here to help. We know how to make healthcare website stand out and increase traffic and conversions. Let us know how we can help you today.

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This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.

PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

WEB BROWSER COOKIES

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
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HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

SHARING YOUR PERSONAL INFORMATION

We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

THIRD PARTY WEBSITES

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

CHANGES TO THIS PRIVACY POLICY

Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACTING US

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

https://www.pointsgroup1.10web.me

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014