Objective
One of the largest publishing companies in the world approached Points Group in 2006 to develop five new online-based products for the Life Science Industry.
Strategy & Execution
Over a two-year time frame, Points developed a product, a go-to-market strategy and project managed the development of the products. For one of the products, Points Group was also responsible for the development of the software.
Results
Two years after the products were introduced to the market, their combined revenue generated for the company was over $20 million.
