As everybody has probably heard, the US is threatening to ban TikTok. No doubt, this ban would have a major impact on the social media landscape in the US, but it goes far beyond that.

TikTok has, undoubtedly, built a niche in the 30-60 second video space. But reducing TikTok just to a just-for-fun video format would be ignoring our digital history:

  • Facebook was first built on text-based social networking
  • Instagram began with the sharing of photos and images, and
  • YouTube started with the long form of videos

When it comes to sharing short videos, TikTok outperforms the competition. When a short video is put on Instagram, YouTube and TikTok, it performs best on TikTok, which is partially due to its superior personalization algorithms.

While a lot of businesses are still not taking it seriously, TikTok is rapidly expanding its footprint and some major corporations are looking at TikTok as a serious player:

  • Netfllix listed TikTok for the first time as a competitor, due to its global reach and impact with their video content.
  • TikTok has formed a partnership with content providers in the UK, expanding into other areas like education.
  • Disney considers TikTok an interesting and safe channel to reach younger audiences and they anticipate that more high quality video content will make its way onto TikTok
  • A few months ago, TikTok announced that they will launch advertising on their platform.
  • Healthcare has a fast growing presence on TikTok and you can find a lot of good content that goes beyond the 30 second dance video.

In March, TikTok ranked second across all social media platforms in terms of time spent right behind Facebook with 564 minutes/month for the average user, which is staggering.

How big was the threat of a TikTok ban this week? Well, my 22 year-old daughter texted me this week and said I should buy snapchat stock, because if they ban TikTok, everybody will switch back to SnapChat, although she admitted it is not the same.

It is very unlikely that the US government will ban TikTok.

  • First, the US privacy argument will not hold up and cannot be made in the same way as with Huawai hardware.
  • Second, it would expose and make vulnerable all US-based social media giants abroad, with Facebook at the top of the list.

The bottom line is that businesses should start looking at TikTok more closely, even in healthcare and determine if, and how, they could or should use TikTok for reaching new channels and groups. The numbers show that there are major opportunities for businesses.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our Partners

partners
facebook marketing partner
google partner
shopify logo
hubspot partner program

European Office

Agentur Webfox

Berlin, Germany

Join Our Newsletter!

@ 2023 Points Group / All Rights Reserved

Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.

PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

WEB BROWSER COOKIES

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

SHARING YOUR PERSONAL INFORMATION

We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

THIRD PARTY WEBSITES

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

CHANGES TO THIS PRIVACY POLICY

Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACTING US

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

https://www.pointsgroup1.10web.me

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014