Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing without tools is unthinkable and simply impossible. The next step in the evolution and transformation of marketing is the use of software that will do much of the thinking. This is called cognitive marketing.

Intelligence research firm IDC predicts that by 2020, half of all companies will use cognitive marketing tools for their marketing and sales. What differentiates cognitive marketing tools from other marketing tools is how they process information. They are built to function like human brains, by taking signals and drawing conclusions.

Technologies that helped advance cognitive marketing have been in use for quite a few years, including chat bots, automated audience segmentation, natural language recognition, image analysis, hyper-customized content delivery and marketing automation. In addition, the enormous computing power available via the cloud, combined with massive amounts of data and connected devices and sensors, are key enablers in making cognitive marketing a reality. IBM Watson was the first popular entry into this space, but others are emerging and will continue to evolve.

Automated segmentation

Compared to today’s predictive systems, cognitive marketing systems will have a much higher level of independent decision-making because they are based on neural networks and function more like human brains when it comes to predictions. Current systems are still very much dependent on marketers feeding them information, such as the rules for customer segmentation. Cognitive systems will do these tasks more independently. This will allow marketers to take on more strategic roles and focus on higher-level strategy and decision-making.

Customer segmentation, in particular, will become more sophisticated, as more granular segmentation will be created and managed by the cognitive systems. These very detailed data points will then be used to improve and drive hyper-personalized content delivery.

Hyper-personalized content delivery

Cognitive marketing will result in very sophisticated hyper-personalized content delivery that is automated and integrated across all marketing channels. The need to improve hyper-personalized content delivery will require the creation of hyper-specialized automated agents explicitly designed for very specific profiles and/or customer segments. These automated agents will be able to communicate and deliver hyper-personalized content and know how to best convert you to a customer/sale. While hyper-personalized content is already possible, being able to incorporate this into real conversation is something that is not possible with today’s tools and systems.

Supporting customers in their decision-making

With all this information available and the ability to use supercomputers, like IBM Watson, to draw conclusions, cognitive marketing systems will be able to help customers make decisions and figure out undefined needs, based on seemingly unrelated factors. For example, if a customer is about to get married, the system could make recommendations or suggestions fitting that current life situation. Companies will be able to incorporate this knowledge into their hyper-personalized communication with customers.

The world of marketing will continue to change, and it is probable that cognitive marketing will have a disruptive impact on marketing. Early adopters will very likely be able to gain a competitive advantage and separate from their competition even more. Contact Points Group today to get ahead.

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC


150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014