You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing that 58% of Gen Zers check their email multiple times a day, it may not be a question of giving up on email, but of curating your emails to an audience that makes up 40% of consumers in the US.
You may have heard that Gen Zers have anxiety about phone calls and prefer to engage with brands over social media. But you may not have heard that many Gen Zers prefer social media and email when it comes to communication. Not utilizing email in your marketing campaigns leaves money on the table and increases your chances of being overlooked as the next generation grows up and enters the economy at more powerful levels.
What Makes Gen Z Different?
While Millennials have had the internet since a young age, Gen Zers (born since 1997) have never known a time without it. Combined with a rapidly changing world, Gen Z has a unique and progressive perspective.
Gen Z is tech savvy, progressive, and financially minded. Getting on their level through email marketing should be a fundamental tool in your arsenal.
Gen Z Marketing Challenges
While making effective changes to your email marketing can bridge the gap to Gen Z, their generation can also make it challenging to adapt.
6 Ways to Engage Gen Z with Email
The most important thing to remember when marketing to Gen Z is that they want to feel a connection to the people behind the brand, not just the product or service. And as they become one of the largest consumer groups in today’s economy, this will become more important than ever. Engaging with this generation ensures your relevance now and in the future. Do you have more questions about how your email marketing can adapt to Gen Z? Points Group offers effective email marketing solutions for medical practices and is here to help. Contact us today!
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This document was last updated on July 24, 2014