If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO) in the dark. Even if you have strong content on your website, an FAQ page helps provide your audience with high-level answers at a glance to the most commonly asked questions. If written properly, an FAQ page can even boost your site’s SEO value.
What Is An FAQ Page?
A frequently asked question page is a collection of the most commonly asked questions your practice receives, compiled into one place where your patients can easily get the answers they seek. A well organized FAQ page shows your patients that you care about their experience and is a way to directly respond to their needs.
Are FAQ Pages Beneficial for SEO?
FAQ pages can be beneficial to your website’s organic performance if they are optimized for relevant keywords with strong meta descriptions and title tags, designed for optimal user experience (UX) and answer your audience’s questions. Alternatively, poorly written FAQ pages can hurt SEO content if patients can’t find the answers they are looking for, or have to search through dense text. Creating well-optimized and SEO-friendly content is the only way to ensure that your FAQ page will be beneficial for SEO.
How Is An FAQ Page Beneficial for SEO?
- Alleviates the work of your call center or internal team because patients have access to all their commonly asked questions directly on your website
- You’ve created a valuable patient resource that doubles as a training tool for internal staff and new employees
- Opportunity to in-link to other pages on your website
- Improve organic rankings through optimizing your meta descriptions and title tags
- Improve your website’s visibility
How Do You Build An SEO Optimized FAQ Page?
Collecting Relevant FAQs
Before you start writing your FAQ page, it’s important to gather the questions relevant to your practice. Here are a few places to start:
- Talk with your staff, call center or customer service representatives. They are a great source of information because they interact with your patients every day and will likely have valuable insights into the most commonly asked questions.
- Collect patient feedback through surveys. It’s a great way to collect FAQs and can provide insights into how you can improve your practice.
- Keyword research tools. These platforms can help you determine the most popular keywords and phrases your patients are searching for.
Optimize Your FAQ Page With Relevant Keywords
Now that you have gathered your questions and answers, making sure to include relevant keywords is an important step in writing your FAQ page. Incorporating commonly searched keywords into your content will help improve the visibility of your page. Don’t just include keywords in your content though, also include them in your meta description and title tags.
- Meta description – the text that appears in organic search results under the title tag
- Title tag – an HTML element expressing the title of a webpage. This appears in the search results for each result and helps users and search engines understand the content of the page
Design Your FAQ Page for User Experience (UX)
So you’ve written a great list of questions and answers full of relevant keywords and you think it’s time to simply paste it onto your webpage? You thought wrong. A common mistake of FAQ pages is making users scroll endlessly to find the answers to their questions. This can lead to a poor user experience. Consider breaking up your content into multiple FAQ pages, separated by categories and topics. Creating an organized structure for your content will help users easily find what they need.
Incorporating a search engine optimized FAQ page into your website can help improve your website’s visibility while providing patients with valuable information. It may seem like a daunting task but that’s where Points Group can help. Our team of experts has the tools and experience to help you achieve the results you want. Contact us today to learn how we can help set your website up for SEO success.
