If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO) in the dark. Even if you have strong content on your website, an FAQ page helps provide your audience with high-level answers at a glance to the most commonly asked questions. If written properly, an FAQ page can even boost your site’s SEO value.

What Is An FAQ Page?

A frequently asked question page is a collection of the most commonly asked questions your practice receives, compiled into one place where your patients can easily get the answers they seek. A well organized FAQ page shows your patients that you care about their experience and is a way to directly respond to their needs. 

Are FAQ Pages Beneficial for SEO?

FAQ pages can be beneficial to your website’s organic performance if they are optimized for relevant keywords with strong meta descriptions and title tags, designed for optimal user experience (UX) and answer your audience’s questions. Alternatively, poorly written FAQ pages can hurt SEO content if patients can’t find the answers they are looking for, or have to search through dense text. Creating well-optimized and SEO-friendly content is the only way to ensure that your FAQ page will be beneficial for SEO. 

How Is An FAQ Page Beneficial for SEO?

  • Alleviates the work of your call center or internal team because patients have access to all their commonly asked questions directly on your website
  • You’ve created a valuable patient resource that doubles as a training tool for internal staff and new employees
  • Opportunity to in-link to other pages on your website
  • Improve organic rankings through optimizing your meta descriptions and title tags
  • Improve your website’s visibility 

How Do You Build An SEO Optimized FAQ Page?

Collecting Relevant FAQs

Before you start writing your FAQ page, it’s important to gather the questions relevant to your practice. Here are a few places to start:

  • Talk with your staff, call center or customer service representatives. They are a great source of information because they interact with your patients every day and will likely have valuable insights into the most commonly asked questions.
  • Collect patient feedback through surveys. It’s a great way to collect FAQs and can provide insights into how you can improve your practice. 
  • Keyword research tools. These platforms can help you determine the most popular keywords and phrases your patients are searching for.

Optimize Your FAQ Page With Relevant Keywords

Now that you have gathered your questions and answers, making sure to include relevant keywords is an important step in writing your FAQ page. Incorporating commonly searched keywords into your content will help improve the visibility of your page. Don’t just include keywords in your content though, also include them in your meta description and title tags. 

  • Meta description – the text that appears in organic search results under the title tag
  • Title tag – an HTML element expressing the title of a webpage. This appears in the search results for each result and helps users and search engines understand the content of the page

Design Your FAQ Page for User Experience (UX)

So you’ve written a great list of questions and answers full of relevant keywords and you think it’s time to simply paste it onto your webpage? You thought wrong. A common mistake of FAQ pages is making users scroll endlessly to find the answers to their questions. This can lead to a poor user experience. Consider breaking up your content into multiple FAQ pages, separated by categories and topics. Creating an organized structure for your content will help users easily find what they need.

Incorporating a search engine optimized FAQ page into your website can help improve your website’s visibility while providing patients with valuable information. It may seem like a daunting task but that’s where Points Group can help. Our team of experts has the tools and experience to help you achieve the results you want. Contact us today to learn how we can help set your website up for SEO success.

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC


150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014