I recently parted ways with my technology-lacking mobile device of 4 years and engaged with the ever popular iPhone. Before, the relationship with my mobile device was purely phone calls, text message, and emails. If I desperately needed to use the internet I would begrudgingly wait the 10 minutes until a page loaded. The first time my pointer finger swooshed over the screen it unlocked a whole new world to me. I finally understood what the hype of Apps were all about (my new obsession is Instagram), but more importantly, I saw the extreme importance of Mobile sites. Once I finally joined the thousands of people who use their smart phone to search online, I became a mobile site snob. How can any website not have a mobile platform? I almost boycotted one of my favorite stores because I was on the road and couldn’t find their hours of operation on their non-mobile friendly website.

My new love affair with my mobile device inspired me to not only write this blog, but find some interesting mobile statistics. Here are some of my favorites:

  • There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
    • (Source: Mobile Marketing Association Asia).
  • By 2013, more people will use their mobile phones than PCs to get online
    • Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
  • 23% of adults have cursed at their phone when a site doesn’t work
    • Sources: Compuware, “What Users Want from Mobile,” 2011
  • 57% would not recommend a business with a bad mobile site
    • Sources: Compuware, “What Users Want from Mobile,” 2011
  • 40% have turned to a competitor’s site after a bad mobile experience
    • Sources: Compuware, “What Users Want from Mobile,” 2011
  • Mobile searches have grown by 4X since 2010
    • Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
  • There will be one mobile device for every person on earthy by 2015
    • Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
  • There are more mobile phones on the planet than there are TVs. (Source: Jupiter)
    • (Source: Jupiter)

Does your company have a mobile site? If not, you’re in luck! Contact Points Group for a free consultation to get your mobile site up and running!


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