In September, Google will launch Chrome 53, its newest edition of the popular web browser, Google Chrome. Chrome 53 is a significant update because it will set the stage for the inevitable death of Adobe Flash. By default, Chrome 53 will block all non-essential Flash content on webpages. The fight against Flash began in a less noticeable way with Chrome 43, when most Flash content became “click to play.” But now, Google is breaking out the big guns in an effort to end Flash for good. Adobe stated it was working with Google in its goal of “an industry-wide transition to open web standards,” including the adoption of HTML5.

Why move away from Flash?

On the internet today, 90 percent of all Flash content loads behind the scenes. This type of activity slows your web experience down by dramatically reducing web performance and draining your device’s battery. With the simple transition to “click to play,” Google saw a vast improvement in page load times and is confident that the improvement will be even larger with this update. Flash has also become a popular entry method for cyber thieves. It is commonly used to exploit bugs and compromise web users.

In the past, Flash was a common way to present rich media across the web, but it has now been replaced by a thinner, more efficient method: HTML5. HTML5 is quickly becoming the new standard for web development. In fact, it will be essential to all webpages by the end of the year with the release of Chrome 55. With Chrome 55 (currently set to release in December), HTML5 will be the default experience entirely.

What does this mean for my website?

This update will block all instances of Flash on your website. This includes even the small non-visibles that run in the background to support things, such as page analytics. In order to prepare for this change, it is vital that you reconfigure your website to run on HTML5.

If your website runs largely on Flash, the time is now to start making the switch. Although this particular update will not completely disable your site, it is a major step toward the inescapable end of Flash. The sooner you move your website over to HTML5, the more prepared you will be for this switch. Take into account that Google is not alone in the fight. Other major players including Firefox and Microsoft are also taking strides to block the age-old plugin by 2017.

If your website is in need of a lifeline, let our website development team help. At Points Group we are experts in the latest standards of website development. Whether it’s taking your existing website and updating it or building an entirely new one, we have you covered. Contact us today to learn more.

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This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014