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SEO Case Study


An orthopaedic practice in New Jersey had a website not being found in organic search results. The website averaged 10 visits per day and it was not generating new patients.

Strategy & Execution

Points Group advised the development of a new website using a content management system which would allow our staff to generate and update content on a regular basis. We performed a thorough analysis, including assessing all of their Internet competitors, and developed an extensive keyword strategy. Part of our ongoing strategy included weekly blog posts and social media campaigns. We also supplemented the SEO efforts with a Google pay-per-click (PPC) campaign but staying within a modest budget.


One year after the new site was launched, the website visits went from 10 per day to 300 per day. The practice now ranks in the top organic spots for all of the physicians names as well as key service areas that they offer. This ultimately has lead to new patient leads, and thus increased business.