In the past few years, the healthcare industry has become increasingly saturated. Patients have been given more control over their healthcare than ever before. With so many different providers and insurance plans, the options can be overwhelming. Furthermore, with the increase in competition and the vast amount of content available on the Internet, they are inundated with constant messaging. So, how does your voice rise above the noise? How do you ensure your message is heard? The answer is video marketing. Video has evolved into the largest form of media consumed on the Internet. In 2015, video accounted for more than 50% of consumer traffic on the Internet. This number is expected to rise to 90% in the next few years. In this article, we will discuss three ways to utilize the power of video, so your practice reaches patients in a way you never dreamed before…
1. Establishing Trust
When it comes to the relationship between a healthcare provider and the patient, trust is the most important piece of the puzzle. It’s all about making a connection. And relationships always begin with first impressions. This may seem impossible to achieve until a face-to-face with the patient. Alas, it IS possible with video. Video provides a medium for you to have a conversation, laying the groundwork for a virtual relationship prior to the physical one. When prospective patients watch a doctor bio video, for example, they can hear the intelligence in your dialog and the compassion in your voice while monitoring your facial expressions for sincerity and warmth. These are the building blocks that help build trust between a patient and a doctor. It just may be the deciding factor for a patient to pick up the phone and schedule an appointment with your office.
2. Telling a Story
As healthcare providers, you have to ability to truly change the lives of your patients. Every once in a while, there is that one patient that walks through the door and reminds you why you do what you do. Video provides the perfect platform to share that incredible story with the world. Time and time again, we have found that patient testimonials are the most powerful tool a medical practice can use to market new patients. Showing you have already had a powerful impact on one patient’s life, opens up the opportunity to impact the lives of others in similar situations. When a prospective patient can connect with the story of a patient who has been treated by you, you are suddenly seen as the solution to the problem. With video, you can reach a wider audience and tell a powerful story.
3. Educating Your Patients
In today’s day and age, when people have a question they will turn to the Internet before they turn to the person next to them. Youtube is now the second largest search engine out there, processing more than three billion searches a month. Through educational videos, procedural videos and how-to videos, you can provide patients with valuable content while instantly establishing credibility in your field
Video is a powerful tool that can take your marketing strategy to the next level. As the healthcare industry continues to boom and competition continues to grow, it is crucial that your practice doesn’t get lost in the crowd. With video, you can establish trust, tell your stories and provide patients with valuable content. This elevates your value in the healthcare community and in the minds of patients, resulting in growth of your practice.
