Blogs are a powerful tool to bring organic traffic to your website, but only if the content is relevant to what people are searching for. Here is what you need to know about keyword targeting in blog posts.
Why Keywords Are Important
Including keywords in your blog posts allows search engines to find your content and serve it to people who are searching for related information. Search engines use algorithms to determine which content to serve and in what order. Keywords contribute to these algorithms.
Targeting highly searched keywords in blog content improves your SEO over time and helps rank your content higher on search engines, increasing the visibility of your blog. As a result, you should see an increase in organic traffic.
Blog Keyword Research
Blog writing is less about what you want people to know, and more about what people want to know. There are several keyword tools out there, such as Ahrefs, that can help you determine what people are searching for. These tools provide data on how many times a month the keyword is being searched, how difficult or easy it is to rank for the keyword, and much more.
Do comprehensive keyword research to find keywords that are high in traffic and low in difficulty. If a topic you want to blog about has high traffic but high difficulty, try narrowing down the topic to something more specific.
Incorporate keywords in your blog content in a way that search engines can not only find the blog but also understand it, then they can deliver it to relevant searches. If you use too many keywords it can come across as spam-like and hurt the blog’s ranking. Ensure the content makes sense and is relevant to what people are looking for versus cramming in a lot of keywords.
Don’t forget to include keywords in the title and subheadings of your blogs as well! This will help search engines and searchers quickly identify the relevance of the content.
Contact Points Group today if you need help writing blogs to improve SEO for your business or healthcare practice. Sign up for our email newsletter to receive the latest tips and updates about how to improve and maximize your digital marketing strategy. Our services include website development, email marketing, SEO and content solutions, and many more.