Over the past few weeks, I’ve posted a few blogs about how to use Google Analytics for your SEO campaigns. Today, we will cover the final part of the series: setting up a new profiles in Google Analytics, blocking specific IPs, and setting up conversion goals. Each of these items is highly beneficial for their own reasons, enhancing the data you are collecting on your website and helping to organize it in a way that makes it more valuable to you than what you get by default. This setup takes little time up front and pays major dividends down the road with little ongoing management (just updating goals here and there). Before we jump into the setup, let’s first establish our reasoning for spending the time to set this stuff up.

Why bother…

Setting up a separate profile (or view) in Google Analytics?

This gives you a separate place where you can try things out, exclude specific IPs, add conversions, etc. without affecting your original view. You can also invite another Google user to view a specific profile without giving them access to the entire account. This could be helpful when collaborating on a campaign with a 3rd party when you want to give them access, but not too much access. It also allows you to limit the access of accounts that would otherwise have full administrative access. There’s also more advanced stuff like Content and Channel Grouping, but we’ll get into that some other time. For now, I think we can agree that setting up a separate profile view is worth your while.

Blocking specific IPs?

Consider this scenario: You have an office where someone is posting blogs on your website. This person is very interested in how their blog posts are performing and they are constantly clicking around and refreshing to see how many social shares they have achieved. Now you log into Google Analytics and notice that your blogs are getting considerably more traffic than you are accustomed to seeing. After drilling down, you are able to deduce that the traffic was from your office, but you did waste a decent amount of time figuring that out. Filtering out your office’s IP address would have negated this before it even happened. It is also much easier to do it this way than to manually take into account the extra visits when viewing specific dimensions, such as organic search traffic or specific demographic information.

Setting up conversion goals?

Let’s look at another scenario. You have a contact form on your website. You also have a way for visitors to subscribe to your marketing emails and forms for patients to download, print and fill out before they come into the office. How can you keep track of all of these conversions? You could check your individual contact form-generated emails, then head over and check your marketing email list to see how many new names have popped up, then take a deep dive into your server logs to see how many patient forms have been downloaded. Or you could set up conversion goals and monitor all 3 of these seemingly unrelated actions within Google Analytics.

Now let’s get into the actual setup.

Setting up a new Google Analytics view

Start by logging in to Google Analytics. Click the Admin tab at the top of the page. Here, make sure that you have the correct Account and Property selected, then on the View drop down, select “Create new view.”

The next page is fairly simple (no screenshot required). Make sure “Website” is selected for “What data should this view track?” Add a name for your view under “Reporting View Name” and make sure you have the right time zone selected in the drop down. Click the “Create View” button at the bottom and voilà! A new view has been created.

Filtering IPs in your Google Analytics view

We should now be back at the Admin tab screen where we started. Make sure you have the correct Account, Property, and View selected, then click on “Filters” underneath the View section. Click on the “+ New Filter” button at the top of the screen. NOTE: You should NEVER do this with your default view. You will lose traffic data that you can never get back. Always create a separate profile which you are filtering traffic from. You should see something like this on your screen:

For Filter Name, just choose something that makes sense, like “The Office.” The Predefined filters are good for our purposes, so leave that selected. Make sure the first drop down reads “Exclude.” The second one you will need to change to “traffic from the IP addresses,” then the final one should remain “that are equal to.” Input the correct IP address into the IP address field, then click the “Save” button. If you’re not sure what your IP address is, assuming that you are at the office, head over to Google and search “what is my ip address” (or click here). If you aren’t at the office, either have someone at the office do it, or just wait until the next time you are there to set this up.

You should set these up for each location that you have people consistently working on your website. Getting the IP address can be a little tricky but it is worth it.

Setting up Conversions

There are 4 different types of goals you can set up:

  • URL Destination – This goal is triggered every time someone lands on a specific URL. It is useful for example if someone signs up for your newsletter and then lands on a “Thank You” page. If you add the URL of the Thank You page as a goal, you will know whenever someone has signed up for the newsletter.
  • Visit Duration – As you may have guessed from the name, this goal is triggered whenever someone spends a certain amount of time on your site. At a very basic level, the longer someone stays on your site, the better. However, I could leave my browser open after navigating to your site then walk away from my computer and it would still trigger this goal. That is not to say that this goal is completely useless, but it must be used creatively to benefit from it.
  • Pages/Visit – This goal is based on the number of pages a visitor views in a session on your website. Traffic that has viewed more pages would logically be more valuable than traffic that is just hitting the homepage.
  • Events – These goals are a little more specialized. They are triggered by actions like playing a video or downloading something from the site. Suffice it to say that you will probably need a qualified web developer to get one of these set up.

The most important goal to go over is the URL Destination Goal. Visit Duration and Pages/Visit goals should be easy to figure out if you can handle the URL Destination setup. As I said before, Event goals are a little outside the scope of todays discussion as they will require a developer to set up an Event before you have anything to track.

Let’s go ahead and set up a URL Destination Goal that tells us when a contact form has been submitted. First, you will need to create a specific page on your site where a user will be redirected after they have submitted the form. This page can’t be any old page on your site. If people can navigate to it without submitting a contact form, your numbers will be skewed. Second, you will to add a little bit of code to your contact form. We use Contact Form 7 on our website and highly recommend it. It has an “Additional Settings” field at the bottom of your contact form. If you add the following code to it, it will redirect people who have submitted it to the thank you page.

on_sent_ok: “location.replace(‘/your-destination-url’);”

Other contact forms, if used from plugins or modules, will often have other ways to redirect and need to be handled on a case by case basis.

Back to Analytics. In our main Admin tab, underneath View, select “Goals,” then click the “+ New Goal” button at the top of the screen.

Select the Destination Type and fill out an appropriate Name, then click Next Step.

Input the destination URL in the Destination field. This page also gives you the option to apply a monetary value to your goal and/or apply a Funnel level if you have a sales funnel set up already. You can also click Verify this Goal at the bottom to see if the Goal is set up properly. Once you are ready, click Create Goal. Now you should have a fully functioning Destination Goal set up.

With profiles created, irrelevant traffic filtered out, and goals set, you should now be able to more effectively track the ROI of the traffic to your website. I realize that we got a little complicated there towards the end. If there’s anything that I can clear up, feel free to reach out and I’d be happy to talk you through it.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our Partners

partners
facebook marketing partner
google partner
shopify logo
hubspot partner program

Home Office

Phone

European Office

Agentur Webfox

Berlin, Germany

Join Our Newsletter!

@ 2023 Points Group / All Rights Reserved

Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.

PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

WEB BROWSER COOKIES

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

SHARING YOUR PERSONAL INFORMATION

We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

THIRD PARTY WEBSITES

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

CHANGES TO THIS PRIVACY POLICY

Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACTING US

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

https://www.pointsgroup1.10web.me

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014