By now, we all know how important it is to have an online presence. (If you don’t, see Do I Need a Website for My Medical Practice?.) But it is not enough to simply create a website and then leave it to run its course while you move on to bigger and better things. Maintaining your website is crucial to relevancy and security in this predominately digital world.

Staying Relevant

When users visit your website, they are almost always searching for specific information. Whether it is information about your practice, a service your practice provides or a trending topic in your practice’s industry, if your website does not provide users with what they are looking for, they will find another website that does. If the information on your website is not up-to-date or accurate, that is an instant indication to the user that your practice is outdated and unreliable. This is why it is crucial that when something changes within your practice, whether it be contact information or a service you provide, it is a part of your process to update this information on your website.

In order to remain relevant in your industry, provide patients with information that they find current and useful in their daily lives. One way to do so is through a “News/Blogs” page on your website. The content of these posts can be anything from a Q&A with one of your physicians to an analysis of a current healthcare trend to tips on staying healthy.

Having fresh and relevant content on your website is also important when it comes to Search Engine Optimization (SEO). In the eyes of Google (and other major search engines), fresh content is king. Although Google is constantly changing their algorithm, there is one thing we know for sure: The more relevant your content is to what the user is searching for, the better you will rank. If your website content is being updated frequently with relevant information, you may even become a go-to source for Google.

Keeping Your Website Secure

Thousands of websites are hacked every single day. If you have the it won’t happen to me mentality, you are mistaken. Just because your website is not used by millions or doesn’t have personal information stored in its database does not mean hackers are not interested. Vulnerable websites are exploited for many other reasons including advertising for products you would never voluntarily advertise or spamming.

Content management systems such as WordPress and Drupal are constantly updating their software. Hackers make it their mission to find loopholes in these systems, and when they do, these systems make updates to keep them out. If you are not updating your website’s system to the latest version your website is vulnerable.

If a hacker does get into your website and the intrusion is immediately determined, it can be handled pretty easily. But if it goes unnoticed for too long, it could be detrimental to your business. That is why it is vital for there to be someone constantly keeping an eye on your code and making frequent updates to your website.

Maintaining a website is a lot of work, but it is important. At Points Group, we specialize in website development and maintenance. We even have a team of awesome writers who can produce relevant content for your website that keeps patients (and Google) coming back for more. If you have a website that needs a little TLC, contact us and we’ll get you back where you need to be.

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Privacy Policy

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

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  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
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We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014