As humans, our brains are wired to see images first and read text later – and as a company, you only have seconds to set the tone for your brand. If visitors are unsure as to whether or not they are in the right place, they can easily browse away from your site with the click of a mouse. Visual communication is key to making certain that your customers know that you have what they’re looking for.

A website is often someone’s first exposure to your brand, which is why so much thought is put into the user experience when developing a web presence. Functionality and sitemaps are hashed out until everyone is sick of looking at them. Content is written, edited, and re-written. So it’s easy to be exhausted by the time you get to the images!

How many times have you been in a meeting where a colleague says, “And then we’ll put some sort of image of something here?” Given the importance of effective visual communication, why are images often treated as an afterthought?

It’s easy to blame technology. Digital photography has become much more accessible now that nearly everyone is carrying a smartphone in their pockets. You might think that the photo that someone took of you at the last office party would make a great headshot, or that your headshot is only an iPhone photo shoot away.

The reality is that a cell phone camera can’t replace the value of professional photography. Remember, the images on your website set the tone for your brand before a single word is read. If you plan and budget for photography and imaging, it will become a part of your entire process and not just something you rush through to fill white space on a web page. Quality photos of your facility show a true representation of what your company is capable. Poorly lit and pixelated images can make even the newest facilities look dingy and dated. The high-resolution images provided by a professional photographer can be used not just for your website, but for printed materials too.

Are you still on the fence? Consider this: A professional headshot can be used across all online media. Consistent photos of you and your staff = consistent branding not just on the company website but on social channels as well. It’s also important to remember that images will be reused whether you’re aware of it or not, so it’s best to put out an approved, professional image. Again, it’s all about curating your brand.

It doesn’t matter how much time you’ve put into your sitemap, your user experience, your content, or any other aspect of your website; if the images are of poor quality, they lower the tone of your entire online brand presence. Budget time and money for photos in the same way that you would budget for any other branding material.

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This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014