Did you know that a third of those surveyed would rather give up sex than their mobile phones?

The point is, we are hooked and dependent on mobile devices, and the mobile market will be one of the most disruptive technologies that we have seen since the Internet. This year, 20% of all searches are expected to come from mobile device.  That number is expected to be over 50% by 2015!

As a result of this trend, we have seen a flood of mobile apps. At $20 billion a year, mobile apps are big business as well. So when you make this crucial investment, make sure you do it wisely.

First of all, a definition:  apps are a way to keep in touch with clients by driving traffic to your website without the need to visit your website online. They are a great way to provide effective customer services, advertisements, discounts or basic information on your company or practice. For most effective use, in addition to including QR codes in all your advertising and promotional literature to enhance your mobile phone app opportunities, make sure you are aware of the following tips, which I employ when creating my clients’ mobile apps. To help when shopping for an experienced professional to build your mobile app, here are some rules you should keep in mind:

  • Your website should be “mobile-friendly”, with a design and features that translate well to the smaller screen.
  • Make your app usable for all mobile platforms (iPhone, Android and Blackberry).
  • Less is more. Don’t overload the screen with features and graphics. They take forever to load, and people don’t have the time to read so much. Also, make the menu buttons and font sizes large and clear.
  •  Prepare your app for both landscape and vertical, since moving between the two creates changes in sizing.
  •  Explore and approve your design in a Photoshop version prior to giving the ‘go ahead’ to develop the app. It will be much easier to make any desired changes on this version first.
  • Test and re-test before circulating your new mobile app.

If you have feedback or questions, I’m ready to engage. In the meantime, you can let us know if you are in the one third who would give up sex before you’d give up your mobile phone!

Our Partners

facebook marketing partner
google partner
shopify logo
hubspot partner program

Subscribe to Our Newsletter!

@ 2023 Points Group / All Right Reserved

This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.pointsgroup1.10web.me website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


Points Group, LLC may collect and use Users personal information for the following purposes:

  • To improve customer service
  • Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
  • We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
  • We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC


150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014