September 2013

When you have less than five seconds to grab the attention of your audience, having the right call to action to go with your message is vital.

A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…

About two years ago, Google started removing some of this keyword data for organic searches and replaced the keywords with the term “(not provided).”

If you are in need of marketing you mobile app or are thinking about the right strategy to market your future app, you can’t apply what you know about marketing 1-on-1 to the mobile market.

The days of picking up the phone and “dialing for dollars” are clearly on their way out, and fading fast. Consider this…78% of salespeople using social media outsell their peers…

If you’re not already using a PPC campaign to drive leads, we strongly recommend that you start one. You don’t even have to spend a lot of money to get started.

A large global publishing company asked Points Group to help it define its global Social Media Strategy. Points Group developed a comprehensive strategy for the use of Social Media in Marketing, Customer Relationship Management and Customer Support.

My main goal with these social media tools is to have the ability to schedule and post my social media content in a reliable fashion to every social network that I utilize.

Over this past Labor Day weekend, one man went on Twitter to let the world know that British Airways had failed to deliver his father’s luggage.

35% of Facebook page Likes come from people joining contests. It is common sense marketing; whenever a user realizes that there is something in it for them, they are significantly more likely to engage.