Points Group has been recognized as one of the Top 30 Digital Marketing Agencies in New Jersey, by DesignRush. DesignRush is a B2B marketplace that works to connect brands with agencies, including top web design, technology and digital marketing companies. DesignRush gets over 290,000 B2B visitors each month that are looking to start projects, and …
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The Importance of YouTube for Healthcare Marketing Home Uncategorized The Importance of YouTube for Healthcare Marketing [email protected] September 17, 2021 1:01 PM 0 comments PREVIOUSNEXT TikTok Has Officially Dethroned YouTube In Monthly WatchtimePoints Group Ranked As Top 30 Digital Marketing Agencies In NJ Our Partners Home Office 28 Twinbrooks Trail, Chester, NJ 07930 Phone 973.998.8008 …
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According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …
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You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing …
What is Page Speed? Page speed is the measurement of how fast the content on your web page loads. This is calculated by three major measurements: Loading: Largest Content Paint (LCP) How long it takes for the largest piece of content to load on the page Interactivity: First Input Display (FID) How long it takes …
Email is always the marketing channel in question. Is it effective, or do consumers ignore the e-blasts they receive from even their favorite brands? Well, numbers speak louder than words and these stats should not be ignored. Email marketing results in ROI of 4200% ($42 for every $1 spent) Email is 40% better at converting …
The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn. LinkedIn …
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A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another, but I will tell you what the most important aspect of SEO is.
Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff. Or, maybe you’re on the cusp of adding a new location and want to do it the right way. Well, what are you waiting for? Call centers offer big benefits to growing practices, including improved …
I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!
I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!
SERP Analysis: Organic vs Paid Home Digital and Content Marketing SERP Analysis: Organic vs Paid [email protected] April 7, 2021 12:56 PM 0 comments PREVIOUSNEXT Google’s Announcement Raises Eyebrows-but it’s a good thing (kind of)5 Questions Doctors Need To Ask Their Marketing Agency Our Partners Home Office 28 Twinbrooks Trail, Chester, NJ 07930 Phone 973.998.8008 Subscribe …
Google made another announcement about the future of third party cookies yesterday, which has raised some eyebrows. They have announced, yet AGAIN, that by 2022, at the very latest, they will no longer support third party cookies. Before getting into why this is raising eyebrows, let me quickly remind you about the bigger picture. For …
Google’s Announcement Raises Eyebrows-but it’s a good thing (kind of) Read More »
Search Engine Optimization (SEO) presents a huge opportunity for medical practices. Unfortunately, many medical practices have difficulty effectively using their websites and SEO to obtain new patients. It is critical for medical practices to understand the value of SEO and how to get started in order to maximize growth opportunities. What is SEO? Let’s start …
“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” ― John Lydgate Unfavorable reviews are, unfortunately, a reality for most medical practices. When it comes to healthcare, the old and …
The time it takes a person to glance during a fast scroll is all you have to capture that user’s attention. You don’t want that first impression to be a spelling error that influences a split-second decision to stay or go. With an Internet overflowing with mediocre content and Google’s Core Web Vitals, 1st-page ranking …
SquareSpace vs. WordPress Squarespace makes website development easy. Their modern templates are a simple solution for building a website with no coding or design experience needed. Squarespace’s platform has the development side covered; but, how much search engine optimization (SEO) does it really provide? Squarespace doesn’t use plugins like WordPress does because a lot of …
The patient experience does not start or end at the doctor’s office. Perception is built by gathering information from multiple channels, whether it is through review sites, office visits, or surveys.
The rise of mobile continues! Google has announced that it will be switching to a mobile-first index, meaning that their primary index will become mobile where it had always been desktop. (This doesn’t mean that they will get rid of the desktop index, but just place its priority behind the mobile index.) In other words, …
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them opportunities for new patients and new revenue. At Points Group, we work with a lot of healthcare practices and see a lot of healthcare websites. Through many years of analyzing statistics, reviewing websites, …
