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What Is the Most Important Aspect of SEO?

Points Group Ranked As Top 30 Digital Marketing Agencies In NJ

Points Group has been recognized as one of the Top 30 Digital Marketing Agencies in New Jersey, by DesignRush.  DesignRush is a B2B marketplace that works to connect brands with agencies, including top web design, technology and digital marketing companies. DesignRush gets over 290,000 B2B visitors each month that are looking to start projects, and …

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tiktok has officially dethroned youtube in monthly watch time

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …

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ways you shouold be using linkedin for b2b marketing

Ways You Should be Using LinkedIn for B2B Marketing

The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn.  LinkedIn …

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google's announcement raises eyebrows-but it's a good thing (kind of)

Google’s Announcement Raises Eyebrows-but it’s a good thing (kind of)

Google made another announcement about the future of third party cookies yesterday, which has raised some eyebrows. They have announced, yet AGAIN, that by 2022, at the very latest, they will no longer support third party cookies.  Before getting into why this is raising eyebrows, let me quickly remind you about the bigger picture. For …

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what you need to know: medical practices SEO

What You Need to Know: Medical Practice SEO

Search Engine Optimization (SEO) presents a huge opportunity for medical practices. Unfortunately, many medical practices have difficulty effectively using their websites and SEO to obtain new patients. It is critical for medical practices to understand the value of SEO and how to get started in order to maximize growth opportunities. What is SEO? Let’s start …

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is squarespace good enough for seo

Is SquareSpace good enough for SEO?

SquareSpace vs. WordPress Squarespace makes website development easy. Their modern templates are a simple solution for building a website with no coding or design experience needed. Squarespace’s platform has the development side covered; but, how much search engine optimization (SEO) does it really provide? Squarespace doesn’t use plugins like WordPress does because a lot of …

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8 mistakes causing your website to leak money

8 Mistakes Causing Your Website to Leak Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them opportunities for new patients and new revenue. At Points Group, we work with a lot of healthcare practices and see a lot of healthcare websites. Through many years of analyzing statistics, reviewing websites, …

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