Healthcare Marketing

top 5 spring cleansing essentials for your medical practice

Top 5 Spring Cleaning Essentials for Your Medical Practice

With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every year, millions of Americans just like you head out to their yards or into their closets to freshen up their homes, but what about their businesses? Below, we have detailed a list of must-haves to …

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what's the difference? patient experience, patient satisfaction, patient engagement

What’s the Difference? Patient Experience, Patient Satisfaction, Patient Engagement

Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more.  What Is Patient Experience? Patient experience, as defined …

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5 tips for combining seo and paid search strategies to improve your website ranking

5 Tips for Combining SEO and Paid Search Strategies to Improve Your Website Ranking

Search engine optimization (SEO) and search engine marketing (SEM) are very similar to each other in terms of the end goal. With both strategies, the marketer is trying to increase their visibility online and improve their lead generation.  These five easy tips work by combining the two strategies to improve your website’s ranking, drive customer …

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improving your seo strategy (a just some points blog)

Improving Your SEO Strategy (A Just Some Points Companion Blog)

Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from earning the most backlinks to the number of shares for the content to the subjects or topics that had the most clicks and shares. One type of content had the highest number of shares over …

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covid-10: top 5 telemedicine services for remote practice

COVID-19: Top 5 Telemedicine Services for Remote Practice

Eliminating all risks of transmitting infectious diseases from patients to providers and staff and vice versa, telemedicine can provide a solution for your practice to continue business in a safer, more efficient and less costly way while still providing top-quality care.  Points Group researched and evaluated the best telemedicine services available and reviewed our top …

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essential wordpress

WordPress Plugins Every Healthcare Website Should Have

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organizations. One of WordPress’s greatest strengths is its extensibility in the form of plugins. Having worked with hundreds of (not always great) plugins, we put together a list of the best …

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Our newly published article on Money Inc. – “Ensure your website is optimized for voice search”

After 11 million voice-activated smart speakers like Amazon Echo, Echo Dot and Google Home were purchased in the 2017 holiday season, The Motley Fool dubbed 2018 “the year of the smart speaker.” In January 2018, NPR and Edison Research announced that 16 percent of Americans were regularly talking to Google Assistant and Alexa in their homes, and there’s no …

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augmented and virtual reality in healthcare

Get Real: Augmented and Virtual Reality in Healthcare

Virtual reality (VR) may be the next generation in video games, but it is far more than just a toy. VR and its cousin—augmented reality, or AR—are poised to shake up the world of healthcare. A search for “virtual reality” in online research database PubMed yields nearly 5,000 results published in the last five years …

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advances in personal health technology

Advances in Personal Health Technology

You’ve probably noticed that more and more patients are eager to take their health management into their own hands—or onto their own wrists, feet or even thumbnails. For people who can afford them, personal technology devices (sometimes called “wearables” or “trackers”) make it easy to keep a close eye on health and fitness. Originally developed …

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healthcare influencers: your best megaphone

Healthcare Influencers: Your Best Megaphone

Healthcare providers often warn their patients against Googling a new diagnosis. That’s always a losing battle–by 2011, 80 percent of Internet users were going online to find medical information. Even more than knowledge, patients and caregivers crave connection and empathy. And healthcare influencers are right there to help them with trustworthy content, relatable blogs and carefully …

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why staff education guarentees growth in healthcare practices

Why Staff Education Guarantees Growth In Healthcare Practices

Whether you’re a dentist, doctor, optician, or work in any other kind of healthcare practice, growing your business is likely at the forefront of your mind. Every healthcare provider wants to get more patients – and to increase the satisfaction of their existing client base, to ensure that their services get attention through word-of-mouth. But …

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artificial intelligence and cognitive marketing will change the marketing landscape

Artificial Intelligence (AI) And Cognitive Marketing Will Change The Marketing landscape

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence marketing firm, IDC, predicts that half of all companies will utilize computer intelligence for marketing and sales efforts by 2020, as audiences are introduced to brands and products on a hyper-personal level. While cognitive marketing …

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reputation building

Do You Want to Simply Manage Your Online Reputation or Build It?

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that they can get negative reviews taken down for you and ensure your online reputation is squeaky clean. This way, when prospective patients find you online, they only see sparkling reviews that make you seem like …

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is your patient data safe? what medical practices need to know about cybersecurity

Is your Patient Data Safe? What Medical Practices need to know about Cybersecurity​

A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberattack. Medical records can be very valuable for hackers and thieves. It’s a pretty trivial thing to cancel a stolen credit card, but people can’t just cancel their medical history. Plus, …

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