Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make with new patients occurs well before they are greeted at your front desk; it all starts online. Digital marketing is not simply choosing the right keyword or writing the …
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
In a recent survey of more than 580 professionals, MarketingCharts* found very interesting results regarding which methods are most effective for reaching professionals with your marketing activities. Following is a quick overview of the most interesting findings: The C-Suite With a marketing effectiveness rate of 52%, these executives are the most difficult target group to …
Reaching Target Groups: Can You Guess the Right Marketing Channels? (We didn’t.) Read More »
Your urology practice should be advertising because your patients and potential patients are one of the most responsive audiences. Take a look at some of these statistics. In the last 30 days, this many urology patients have taken action in response to ads: Direct mail: 34.8 percent TV: 32.9 percent Email ad or newsletter: 29 …
Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing without tools is unthinkable and simply impossible. The next step in the evolution and transformation of marketing is the use of software that will do much of the thinking. This …
After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for you? Second part first: if you have a mobile-responsive website already (you do have a mobile-responsive website, right?), you probably won’t see much, if any, change in your …
What You Need to Know About Google’s Mobile-First Indexing Read More »
Rising inflation, reduced consumer spending, and an impending recession are some factors likely to significantly impact the healthcare marketing industry in 2023. If you run a healthcare practice, tailoring your social media strategy accordingly could help you reach more patients and increase your patient acquisition rate. Here’s a look at social media trends to follow …
Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a record pace. Advancements in immunotherapy, gene therapy or personalized medicine, just as a small example, are radically reshaping the way we live, and extending our life expectancy. How …
What the Future Holds for Healthcare and Its Marketing Read More »
The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond that, many are “cutting the cord” and switching to various forms of over-the-top (OTT) media. This has created a window of opportunity for advertisers, lowering the barriers of entry …
Changing Trends in Television Provide Opportunity for Small Businesses Read More »
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolution? Maybe this year you should be asking your practice the same question, and maybe the answer should be: give my practice’s website the attention it deserves. The online …
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Your company is growing, and you need to hire to handle the increased workload. Congratulations! Now what?
In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing) play in the process. Training your staff to understand their part in RCM and communicating expectations with your patients is essential to eliminating barriers when achieving a financially successful practice.
In Part 1 of the RCM series, we will explore the key areas to consider before the billing office receives a single claim.
Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page.
In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part of your overall healthcare marketing mix. Positioning your practice for success goes beyond getting patients in the door. The design and presentation of your office can give your patients …
Healthcare Marketing Doesn’t Stop At Your Door – Health Space Design Read More »
Is your practice doing enough to attract and engage potential patients? Take our marketing quiz to find out.
At Points, we’ve taken this concept a step further to include community marketing, which allows us to build relationships within the community as well.
People often ask about the moniker we’ve selected for our HR department and assume that it’s just a popular new catchphrase we’ve adopted.
