Marketing Strategy

7 key steps to digital marketing campaigns

7 Key Steps to Digital Marketing Campaigns

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make with new patients occurs well before they are greeted at your front desk; it all starts online.  Digital marketing is not simply choosing the right keyword or writing the …

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reaching target groups: can you guess the right marketing channels?

Reaching Target Groups: Can You Guess the Right Marketing Channels? (We didn’t.)

In a recent survey of more than 580 professionals, MarketingCharts* found very interesting results regarding which methods are most effective for reaching professionals with your marketing activities. Following is a quick overview of the most interesting findings: The C-Suite With a marketing effectiveness rate of 52%, these executives are the most difficult target group to …

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are you ready for cognitive marketing

Are You Ready for Cognitive Marketing?

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing without tools is unthinkable and simply impossible. The next step in the evolution and transformation of marketing is the use of software that will do much of the thinking. This …

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what you need to know about google's mobile-first indexing

What You Need to Know About Google’s Mobile-First Indexing

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for you? Second part first: if you have a mobile-responsive website already (you do have a mobile-responsive website, right?), you probably won’t see much, if any, change in your …

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avoid the pitfalls of branding after a merger and come out with a stronger brand for the new Business

Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact. The reasons for mergers failing are many and will depend on the businesses merging, but one factor that’s often undervalued or overlooked is the brand identity of the new entity. Choices, Choices When …

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what the future holds for healthcare and its marketing

What the Future Holds for Healthcare and Its Marketing

Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a record pace. Advancements in immunotherapy, gene therapy or personalized medicine, just as a small example, are radically reshaping the way we live, and extending our life expectancy. How …

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changing trends in television provide opportunity for small businesses

Changing Trends in Television Provide Opportunity for Small Businesses

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond that, many are “cutting the cord” and switching to various forms of over-the-top (OTT) media. This has created a window of opportunity for advertisers, lowering the barriers of entry …

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does your website need a facelift

Does Your Website Need a Facelift for 2017?

A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolution? Maybe this year you should be asking your practice the same question, and maybe the answer should be: give my practice’s website the attention it deserves. The online …

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12 days of points' blogs: a year-end highlight reel

12 Days of Points’ Blogs: A Year-End Highlight Reel

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!

revenue cycle management

Revenue Cycle Management: Maximizing Your Reimbursement (Part 2 of 2)

In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing) play in the process. Training your staff to understand their part in RCM and communicating expectations with your patients is essential to eliminating barriers when achieving a financially successful practice.

healthcare marketing doesn't stop at your door

Healthcare Marketing Doesn’t Stop At Your Door – Health Space Design

In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part of your overall healthcare marketing mix. Positioning your practice for success goes beyond getting patients in the door. The design and presentation of your office can give your patients …

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