Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff. Or, maybe you’re on the cusp of adding a new location and want to do it the right way. Well, what are you waiting for? Call centers offer big benefits to growing practices, including improved …
With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every year, millions of Americans just like you head out to their yards or into their closets to freshen up their homes, but what about their businesses? Below, we have detailed a list of must-haves to …
Top 5 Spring Cleaning Essentials for Your Medical Practice Read More »
Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more. What Is Patient Experience? Patient experience, as defined …
What’s the Difference? Patient Experience, Patient Satisfaction, Patient Engagement Read More »
Savvy brands have long known that social media is not just for selfies. Social media is a chance to connect with your audience on a more personal level and show that your brand is human. Ironically, one of the best ways to do so will be with a robot. The Chatbot Will See You Now …
Improve Your Customer Service with Social Media in 2020 Read More »
As a healthcare provider, you can’t afford to ignore patient experience. We’re also willing to bet you value data because numbers don’t lie. Here’s what some of the most current stats say: Patients hate an uncomfortable waiting room even more than they hate long wait times—in fact, much more. For practices, 29 percent of patients …
Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certain functionalities from their doctors’ websites, and in some cases the law even stipulates what you can and can’t have on your site. One of these aspects …
The Importance of Website Accessibility in Healthcare Read More »
The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence marketing firm, IDC, predicts that half of all companies will utilize computer intelligence for marketing and sales efforts by 2020, as audiences are introduced to brands and products on a hyper-personal level. While cognitive marketing …
Artificial Intelligence (AI) And Cognitive Marketing Will Change The Marketing landscape Read More »
Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that they can get negative reviews taken down for you and ensure your online reputation is squeaky clean. This way, when prospective patients find you online, they only see sparkling reviews that make you seem like …
Do You Want to Simply Manage Your Online Reputation or Build It? Read More »
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …
3 Reasons Social Media is Essential for Your Practice’s Success Read More »
I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be geared to specific patient experiences” rather than “provide readers with factual information on health-related topics” to reach target audiences. The author argued that, in participating in the latter, the content and its …
Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a record pace. Advancements in immunotherapy, gene therapy or personalized medicine, just as a small example, are radically reshaping the way we live, and extending our life expectancy. How …
What the Future Holds for Healthcare and Its Marketing Read More »
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …
8 Mistakes That Cause Your Healthcare Website To Lose Money Read More »
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …
8 Mistakes That Cause Your Healthcare Website To Lose Money Read More »
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.
Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can drive word-of-mouth referrals. But, it goes far beyond that. To develop and maintain a successful medical practice, you must know your patients – where they come from, how far they’re willing to travel and in what demographic groups they are included.
When running a business, companies are regularly thinking about making investments to increase growth, whether it’s investing in new technology, new equipment, new software, etc. However, one component that employers often fail to invest in, is their personnel. One might think that hiring an individual is an investment in and of itself, but the investment …
As a medical practice, keeping patients healthy may be job number one, but keeping them happy should also be high on your list of priorities.
While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice.
