Digital and Content Marketing Archives

3 Influencer Marketing Myths Healthcare Practices Should Know

With platforms like TikTok, YouTube and Instagram, influencers are everywhere. The title “influencer” is no longer reserved for larger-than-life celebrities doing product placements in formal ads. Influencers are now everyday people who are authentic about their daily, relatable experiences. The foundation of influencer marketing is endorsements and mentions in various forms of media from influential …

3 Influencer Marketing Myths Healthcare Practices Should Know Read More »

5 Tips to Optimize Your Google Search Ads

Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign. Here are five tips to …

5 Tips to Optimize Your Google Search Ads Read More »

everything you need to know about growing your social media presence

Five Points to Better Your Social Media

Blogs, Digital and Content Marketing / By elli

Are you starting a social media page for your business? Or maybe, you are looking to improve your social media presence? If these sound like your goals, let’s break it down. 1. Decide Your SMART Goals SMART stands for specific, measurable, attainable, relevant and time-based. Examples of these goals include: looking to increase follower count …

Five Points to Better Your Social Media Read More »

Google ads menu on device screen pixelated close up view

Understanding Your Google Ads Structure

Blogs, Digital and Content Marketing / By kshaw

Looking to utilize Google Ads for your business, but not quite sure how to set up your account? When it comes to Google Ads, one of the most important things to understand is the account breakdown. This breakdown is what allows advertisers to better manage and optimize their campaigns, as well as better measure the …

Understanding Your Google Ads Structure Read More »

Reduce, Reuse, Recycle: The Value Of Repurposing Your Content

Digital and Content Marketing / By [email protected]

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and turn it into a telescope? Or, transform an old jar into a decorative planter for your mom? Ah, memories. While this blog isn’t about the …

Reduce, Reuse, Recycle: The Value Of Repurposing Your Content Read More »

SERP Analysis: Organic vs Paid

Digital and Content Marketing, Uncategorized / By [email protected]

SERP Analysis: Organic vs Paid Home Digital and Content Marketing SERP Analysis: Organic vs Paid matthias April 7, 2021 12:56 PM 0 comments PREVIOUSNEXT Google’s Announcement Raises Eyebrows-but it’s a good thing (kind of)5 Questions Doctors Need To Ask Their Marketing Agency Our Partners Home Office 28 Twinbrooks Trail, Chester, NJ 07930 Phone 973.998.8008 Subscribe …

SERP Analysis: Organic vs Paid Read More »

3 Myths About Chatbots

Digital and Content Marketing, Website Development / By [email protected]

Chatbots are no longer the new thing in technology. In fact, chatbots have been around since 1966—22 years before the Internet was invented.

Using Conscious Content the Right Way (Because You’re Probably Doing It Wrong)

Digital and Content Marketing / By [email protected]

Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.

7 Key Steps to Digital Marketing Campaigns

Digital and Content Marketing, Marketing Strategy / By [email protected]

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make with new patients occurs well before they are greeted at your front desk; it all starts online. Digital marketing is not simply choosing the right keyword or writing the …

7 Key Steps to Digital Marketing Campaigns Read More »

10 FAST Tips: How to Create Effective Website Content

Branding, Digital and Content Marketing, Healthcare Marketing, Website Development / By [email protected]

Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.

4 Different Types of Retargeting to Make Your Digital Advertising More Effective

Digital and Content Marketing / By [email protected]

Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you to remind your customers of the products and/or services you offer after they leave your website without performing a specific action, such as a purchase.

improving your seo strategy (a just some points blog)

Improving Your SEO Strategy (A Just Some Points Companion Blog)

Digital and Content Marketing, Healthcare Marketing / By [email protected]

Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from earning the most backlinks to the number of shares for the content to the subjects or topics that had the most clicks and shares. One type of content had the highest number of shares over …

Improving Your SEO Strategy (A Just Some Points Companion Blog) Read More »

Changing Trends in Connected/Smart TV Provide Exciting Ad Opportunities for Small Businesses

Communication & PR, Digital and Content Marketing, Video and Photography / By [email protected]

The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules.

How to Use Your Author Byline to Impact Google E-A-T

Digital and Content Marketing / By [email protected]

While displaying bylines on your blog is not a direct Google ranking factor, it does help Google E-A-T which comes from Google’s Search Quality Rater Guidelines—guidelines used to evaluate and score websites and webpages to provide users with the highest quality search results. What does E-A-T stand for? Expertise—Are you an expert on the topic? …

How to Use Your Author Byline to Impact Google E-A-T Read More »

improving the design to development workflow

Google’s New Metrics Aimed at Creating a Better Web

Digital and Content Marketing, News / By [email protected]baden.com

Google’s New Metrics Aimed at Creating a Better Web Home Digital and Content Marketing Google’s New Metrics Aimed at Creating a Better Web [email protected] July 16, 2020 12:47 AM 0 comments PREVIOUSNEXT Points Group Merges with MultiVerse PublishingBanning TikTok? I Don’t Think So! On May 28th, 2020, Google announced one of the biggest changes to …

Google’s New Metrics Aimed at Creating a Better Web Read More »

Is Retargeting HIPAA Compliant?

Digital and Content Marketing / By [email protected]

Retargeting is one of the most effective strategies in digital advertising, but is it right for you? Your practice is subject to HIPAA compliance requirements, so the short answer is no. But please allow us to offer some workarounds. What Is Retargeting? Wouldn’t it be great if all the people who visit your website scheduled …

Is Retargeting HIPAA Compliant? Read More »

Google Announces BERT, Biggest Update Since 2015

Digital and Content Marketing / By [email protected]

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning model—think artificial intelligence—that helps the search engine understand words and their relationships. Called Bidirectional Encoder Representations for Transformers (BERT for short, mercifully), it’s going to help Google understand the …

Google Announces BERT, Biggest Update Since 2015 Read More »