Digital and Content Marketing

tiktok has officially dethroned youtube in monthly watch time

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …

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a year in social media: top 7 trends continuing into 2021

A Year In Social Media: Top 7 Trends Continuing into 2021

2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family and friends in a new way—digitally. Social media has provided the opportunity to share updates and catch up with each other. It has also provided an escape and a much needed form of entertainment. With …

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7 key steps to digital marketing campaigns

7 Key Steps to Digital Marketing Campaigns

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make with new patients occurs well before they are greeted at your front desk; it all starts online.  Digital marketing is not simply choosing the right keyword or writing the …

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improving your seo strategy (a just some points blog)

Improving Your SEO Strategy (A Just Some Points Companion Blog)

Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from earning the most backlinks to the number of shares for the content to the subjects or topics that had the most clicks and shares. One type of content had the highest number of shares over …

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social feeds

5 Statistics That Show Healthcare Social Media is Changing in 2020

Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following. But what about your medical practice? Social media has changed the marketing landscape. Instead of calling the doctor with a medical question, people are overwhelmingly going first to the Internet to ask “Dr. Google” (using …

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how to use your author byline to impact google eat

How to Use Your Author Byline to Impact Google E-A-T

While displaying bylines on your blog is not a direct Google ranking factor, it does help Google E-A-T which comes from Google’s Search Quality Rater Guidelines—guidelines used to evaluate and score websites and webpages to provide users with the highest quality search results. What does E-A-T stand for? Expertise—Are you an expert on the topic? …

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improving the design to development workflow

Google’s New Metrics Aimed at Creating a Better Web

Google’s New Metrics Aimed at Creating a Better Web Home Digital and Content Marketing Google’s New Metrics Aimed at Creating a Better Web matthias July 16, 2020 12:47 AM 0 comments PREVIOUSNEXT Points Group Merges with MultiVerse PublishingBanning TikTok? I Don’t Think So! On May 28th, 2020, Google announced one of the biggest changes to …

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bert algorithm update

Google Announces BERT, Biggest Update Since 2015

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning model—think artificial intelligence—that helps the search engine understand words and their relationships. Called Bidirectional Encoder Representations for Transformers (BERT for short, mercifully), it’s going to help Google understand the …

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essential wordpress

WordPress Plugins Every Healthcare Website Should Have

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organizations. One of WordPress’s greatest strengths is its extensibility in the form of plugins. Having worked with hundreds of (not always great) plugins, we put together a list of the best …

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getting on the first page of google without a practice website

Getting on the First Page of Google (Without a Practice Website)

  It’s the 21st century and your medical practice needs a website…right? Don’t be so sure. As a full-service marketing agency, Points Group firmly believes that: A website is extremely helpful for any healthcare organization If you’re going to have a website, you need to build it right BUT… What if you can’t afford a …

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Our newly published article on Money Inc. – “Ensure your website is optimized for voice search”

After 11 million voice-activated smart speakers like Amazon Echo, Echo Dot and Google Home were purchased in the 2017 holiday season, The Motley Fool dubbed 2018 “the year of the smart speaker.” In January 2018, NPR and Edison Research announced that 16 percent of Americans were regularly talking to Google Assistant and Alexa in their homes, and there’s no …

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are you ready for cognitive marketing

Are You Ready for Cognitive Marketing?

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing without tools is unthinkable and simply impossible. The next step in the evolution and transformation of marketing is the use of software that will do much of the thinking. This …

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