According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …
TikTok Has Officially Dethroned YouTube In Monthly Watchtime Read More »
The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules.
For years I’ve been stressing the need for companies to use more videos in their overall marketing and communication strategy. Statistics* continue to show the importance of video use. A landing page for one of your digital ads has an 80% higher chance to convert a reader to a lead if that landing page has …
The healthcare industry is growing and it is more difficult than ever to get your message in front of patients. So how does your voice rise above the noise? The answer is video marketing.
I am sure you have heard, read or seen somewhere that watching video online is taking off. However, what does that mean for your company or more specifically for your healthcare practice? Why is it so important to create videos for your healthcare practice? Why should you focus on video and actively pursue a video …
Did you know that when someone does a search online they are more likely to click on a video than on a text link? It’s time to take the plunge and immerse your medical practice in the world of online video marketing.
What is happening with video online is not just another trend that you read about, think that it is interesting and move on with your day-to-day live in healthcare marketing.
People love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer.
