As healthcare becomes increasingly competitive, it’s becoming more important for healthcare practices to have a strong marketing strategy to stand out from the crowd. However, developing and implementing an effective marketing plan can be time-consuming and expensive, especially for small practices with limited resources. That’s where a healthcare marketing agency comes in. Here are three …
Social media bots are impossible to avoid on public business profiles. Healthcare practices and medical companies rely on social media to connect with new and current patients or customers. It can easily become discouraging when marketing teams open up social notifications to spam comments, message requests, and post likes. While they can be annoying, bots …
According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …
TikTok Has Officially Dethroned YouTube In Monthly Watchtime Read More »
2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family and friends in a new way—digitally. Social media has provided the opportunity to share updates and catch up with each other. It has also provided an escape and a much needed form of entertainment. With …
A Year In Social Media: Top 7 Trends Continuing into 2021 Read More »
Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following. But what about your medical practice? Social media has changed the marketing landscape. Instead of calling the doctor with a medical question, people are overwhelmingly going first to the Internet to ask “Dr. Google” (using …
5 Statistics That Show Healthcare Social Media is Changing in 2020 Read More »
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
As everybody has probably heard, the US is threatening to ban TikTok. No doubt, this ban would have a major impact on the social media landscape in the US, but it goes far beyond that. TikTok has, undoubtedly, built a niche in the 30-60 second video space. But reducing TikTok just to a just-for-fun video …
Savvy brands have long known that social media is not just for selfies. Social media is a chance to connect with your audience on a more personal level and show that your brand is human. Ironically, one of the best ways to do so will be with a robot. The Chatbot Will See You Now …
Improve Your Customer Service with Social Media in 2020 Read More »
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …
3 Reasons Social Media is Essential for Your Practice’s Success Read More »
With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never been more important for your practice to establish and maintain a strong social media presence. The challenge for most practices is both understanding and navigating the complex social media environment in the healthcare industry. Social …
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.
Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice?
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.
Twitter has provided the healthcare industry with a platform to express relevant news and advancements within medicine via short, informative “tweets.”
Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation management? If not, you need to start now.
The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. They find themselves struggling to attract new patients online while their competition gains more market share. On the contrary, those with websites and a strong presence across social …
5 Secret Ways Your Competition Is Profitably Stealing Your Patients Read More »
