Social Media

tiktok has officially dethroned youtube in monthly watch time

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared …

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a year in social media: top 7 trends continuing into 2021

A Year In Social Media: Top 7 Trends Continuing into 2021

2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family and friends in a new way—digitally. Social media has provided the opportunity to share updates and catch up with each other. It has also provided an escape and a much needed form of entertainment. With …

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social feeds

5 Statistics That Show Healthcare Social Media is Changing in 2020

Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following. But what about your medical practice? Social media has changed the marketing landscape. Instead of calling the doctor with a medical question, people are overwhelmingly going first to the Internet to ask “Dr. Google” (using …

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3 reasons social media essential for your practice's success

3 Reasons Social Media is Essential for Your Practice’s Success

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …

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healthcare social media

Top 3 Healthcare Social Media Marketing Strategies For Explosive Results & Free Publicity

With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never been more important for your practice to establish and maintain a strong social media presence. The challenge for most practices is both understanding and navigating the complex social media environment in the healthcare industry. Social …

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12 days of points' blogs: a year-end highlight reel

12 Days of Points’ Blogs: A Year-End Highlight Reel

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!

'tis the season for brand promotion: harnessing the power of the holidays to reinforce your brand

‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand

Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.

facebook rolls out new layout

Facebook Rolls Out New Layout

The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.

5 secret ways your competition is profitably stealing your patients

5 Secret Ways Your Competition Is Profitably Stealing Your Patients

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. They find themselves struggling to attract new patients online while their competition gains more market share. On the contrary, those with websites and a strong presence across social …

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