Website Development

essential wordpress

WordPress Plugins Every Healthcare Website Should Have

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organizations. One of WordPress’s greatest strengths is its extensibility in the form of plugins. Having worked with hundreds of (not always great) plugins, we put together a list of the best …

WordPress Plugins Every Healthcare Website Should Have Read More »

web accessibility

The Importance of Website Accessibility in Healthcare

Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certain functionalities from their doctors’ websites, and in some cases the law even stipulates what you can and can’t have on your site. One of these aspects …

The Importance of Website Accessibility in Healthcare Read More »

understanding the long term value of digital placements

Understanding the Long Term Value of Digital Placements

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements …

Understanding the Long Term Value of Digital Placements Read More »

is your patient data safe? what medical practices need to know about cybersecurity

Is your Patient Data Safe? What Medical Practices need to know about Cybersecurity​

A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberattack. Medical records can be very valuable for hackers and thieves. It’s a pretty trivial thing to cancel a stolen credit card, but people can’t just cancel their medical history. Plus, …

Is your Patient Data Safe? What Medical Practices need to know about Cybersecurity​ Read More »

what you need to know about google's mobile-first indexing

What You Need to Know About Google’s Mobile-First Indexing

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for you? Second part first: if you have a mobile-responsive website already (you do have a mobile-responsive website, right?), you probably won’t see much, if any, change in your …

What You Need to Know About Google’s Mobile-First Indexing Read More »

10 things every healthcare website needs

10 Things Every Healthcare Website Needs

Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a positive impact on your business, it’s going to need these 10 features. 1. Appointment and Contact Forms–These should be on almost every page, and almost every call-to-action …

10 Things Every Healthcare Website Needs Read More »

are you changing the look and feel of your website often enough

Are you changing the look and feel of your website often enough?

It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunately, the reality is that the fast pace at which technology evolves renders things obsolete in a short period of time. This means that your website looks—and acts—its …

Are you changing the look and feel of your website often enough? Read More »

8 mistakes that cause your healthcare website to lose money

8 Mistakes That Cause Your Healthcare Website To Lose Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …

8 Mistakes That Cause Your Healthcare Website To Lose Money Read More »

8 mistakes that cause your healthcare website to lose money

8 Mistakes That Cause Your Healthcare Website To Lose Money

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …

8 Mistakes That Cause Your Healthcare Website To Lose Money Read More »

improving the design to development workflow

Improving the Design-to-Development Workflow

In recent years, there has been a huge boom in creative prototyping and workflow tools that allow for a better understanding between designers and website developers. Leading design tool companies, such as Adobe and InVision, have been pushing for a more immersive and efficient workflow between designers and developers. They have been building new tools that fit the complex needs of both designers and web developers.

does your website need a facelift

Does Your Website Need a Facelift for 2017?

A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolution? Maybe this year you should be asking your practice the same question, and maybe the answer should be: give my practice’s website the attention it deserves. The online …

Does Your Website Need a Facelift for 2017? Read More »