3 Myths About Chatbots
Chatbots are no longer the new thing in technology. In fact, chatbots have been around since 1966—22 years before the Internet was invented.
Website Development
10 FAST Tips: How to Create Effective Website Content
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
Five Email Retargeting Best Practices
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
WordPress Plugins Every Healthcare Website Should Have
WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organizations. One of WordPress’s greatest strengths is its extensibility in the form of plugins. Having worked with hundreds of (not always great) plugins, we put together a list of the best …
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The Importance of Website Accessibility in Healthcare
Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certain functionalities from their doctors’ websites, and in some cases the law even stipulates what you can and can’t have on your site. One of these aspects …
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Understanding the Long Term Value of Digital Placements
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements …
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Is your Patient Data Safe? What Medical Practices need to know about Cybersecurity
A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberattack. Medical records can be very valuable for hackers and thieves. It’s a pretty trivial thing to cancel a stolen credit card, but people can’t just cancel their medical history. Plus, …
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What You Need to Know About Google’s Mobile-First Indexing
After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for you? Second part first: if you have a mobile-responsive website already (you do have a mobile-responsive website, right?), you probably won’t see much, if any, change in your …
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10 Things Every Healthcare Website Needs
Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a positive impact on your business, it’s going to need these 10 features. 1. Appointment and Contact Forms–These should be on almost every page, and almost every call-to-action …
Are you changing the look and feel of your website often enough?
It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunately, the reality is that the fast pace at which technology evolves renders things obsolete in a short period of time. This means that your website looks—and acts—its …
Are you changing the look and feel of your website often enough? Read More »
8 Mistakes That Cause Your Healthcare Website To Lose Money
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …
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8 Mistakes That Cause Your Healthcare Website To Lose Money
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunities for new patients and new revenue. In our experience, there are a number of common costly mistakes that consistently come up with healthcare websites: 1. Your website isn’t optimized for search engines …
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Top 10 Things Every Healthcare Website Needs
In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain elements your website must have if it is going to prove beneficial for your practice. Below, I have outlined what I believe to be the top 10 things every healthcare website must have.
Improving the Design-to-Development Workflow
In recent years, there has been a huge boom in creative prototyping and workflow tools that allow for a better understanding between designers and website developers. Leading design tool companies, such as Adobe and InVision, have been pushing for a more immersive and efficient workflow between designers and developers. They have been building new tools that fit the complex needs of both designers and web developers.
Does Your Website Need a Facelift for 2017?
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolution? Maybe this year you should be asking your practice the same question, and maybe the answer should be: give my practice’s website the attention it deserves. The online …
Our Design Team wins awards from Graphic Design USA (GDUSA) for their latest work
Our innovative Point’s Group design team has yet again achieved recognition in their field, winning awards from Graphic Design USA (GDUSA) for their latest work. This brings their total number of awards to 19.
The Often Overlooked Value of High Quality Web Hosting
By now, we should all know when creating a website, the single most important thing to get right is user experience. Google has reinforced this message by claiming the sole purpose of its business is making a better user experience on the web. When we consider this, it only makes sense that factors such as …
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Google Chrome to Stop Supporting Flash
In September, Google will launch Chrome 53, its newest edition of the popular web browser, Google Chrome. Chrome 53 is a significant update because it will set the stage for the inevitable death of Adobe Flash.
The Life of a Man Who Lives Life on the Web: An Interview With the Newest Member of the Points Family
Introducing Ryan Bracey, our brand new addition to the design team. See what this amazing web designer and developer had to say when I sat down with him in an exclusive one-on-one interview.
Designing Websites for UX: What It Means and How To Get It Done
If you haven’t been living under a rock for the past five years, you’ve probably heard the term UX design. And you’ve probably thought to yourself, “Ugh, another internet trend that only the creator of the term truly understands.” I know I did, but it turns out, we were both wrong.