Communication & PR

Social Media Trends to Follow in 2023

Rising inflation, reduced consumer spending, and an impending recession are some factors likely to significantly impact the healthcare marketing industry in 2023. If you run a healthcare practice, tailoring your social media strategy accordingly could help you reach more patients and increase your patient acquisition rate. Here’s a look at social media trends to follow …

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triagetrak

Points Group Launches TriageTrak, Healthcare Industry Software

Efficient patient triaging for medical practice call center or website Florham Park, NJ, September 3, 2019 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare, announces the launch of TriageTrak, a new patient triaging software filling medical healthcare companies’ long-sought need to help better direct their patients to the right …

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understanding the long term value of digital placements

Understanding the Long Term Value of Digital Placements

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements …

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3 reasons social media essential for your practice's success

3 Reasons Social Media is Essential for Your Practice’s Success

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …

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avoid the pitfalls of branding after a merger and come out with a stronger brand for the new Business

Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact. The reasons for mergers failing are many and will depend on the businesses merging, but one factor that’s often undervalued or overlooked is the brand identity of the new entity. Choices, Choices When …

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direct mail is transforming to a multi-channel marketing activity

Direct Mail is Transforming to a multi-channel marketing activity

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In all facets of life, as new trends emerge, we tend to leave the past behind. For example, we quickly trashed our cassettes for CDs, and when MP3s came along, we …

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new jersey based medical marketing and pr agencies form partnership

New Jersey Based Medical Marketing and PR Agencies Form Partnership

Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of healthcare marketing. This strategic partnership combines the award winning healthcare consulting and marketing services that Points Group is well known for with the targeted, boutique-style public relations …

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