We will finally get rid of Google as we know it today. At Google, all hands are on deck to address a “code red” alert. At last, Google might face some serious competition with the introduction of artificial intelligence to consumers. Despite its dominance in search engines and being one of the most …
If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO) in the dark. Even if you have strong content on your website, an FAQ page helps provide your audience with high-level answers at a glance to the most commonly asked questions. If written properly, an …
The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules.
Efficient patient triaging for medical practice call center or website Florham Park, NJ, September 3, 2019 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare, announces the launch of TriageTrak, a new patient triaging software filling medical healthcare companies’ long-sought need to help better direct their patients to the right …
Points Group Launches TriageTrak, Healthcare Industry Software Read More »
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Specifically, most clients need to see results quickly in order to inspire confidence in the larger campaign. While it often takes many weeks to prepare, pitch, and secure the sort of features placements …
Understanding the Long Term Value of Digital Placements Read More »
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence on platforms such as Facebook or Twitter can seem cumbersome or even downright foolish. No longer associated with millennial procrastination, social media has earned itself a solid footing in the business world. …
3 Reasons Social Media is Essential for Your Practice’s Success Read More »
Rising inflation, reduced consumer spending, and an impending recession are some factors likely to significantly impact the healthcare marketing industry in 2023. If you run a healthcare practice, tailoring your social media strategy accordingly could help you reach more patients and increase your patient acquisition rate. Here’s a look at social media trends to follow …
When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In all facets of life, as new trends emerge, we tend to leave the past behind. For example, we quickly trashed our cassettes for CDs, and when MP3s came along, we …
Direct Mail is Transforming to a multi-channel marketing activity Read More »
Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of healthcare marketing. This strategic partnership combines the award winning healthcare consulting and marketing services that Points Group is well known for with the targeted, boutique-style public relations …
New Jersey Based Medical Marketing and PR Agencies Form Partnership Read More »
Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on “quality of content” and since the goal of every website is to rank highly amongst Google’s results page, this became priority.
Mark Zuckerberg has announced Facebook’s intent to bring the Internet to the developing world through Internet.org, a coalition of 7 international mobile and Internet giants…
Last Wednesday, news broke of a lawsuit against Paula Deen citing a hostile work environment and racial slurs. Within hours a Twitter hashtag, #paulasbestdishes, was hijacked…
Writers are often inundated with irrelevant and impersonal pitches, which is usually a result of laziness and lack of research from the PR professional.
Having had 20 years of radio broadcasting experience, I am obviously a huge fan of this medium. Sometimes, with all of the latest innovations…
But this experience of “shining a light” through the use of video proved to me how powerful this form of communication is, from both a personal and professional point of view.
