Are you starting a social media page for your business? Or maybe, you are looking to improve your social media presence?

If these sound like your goals, let’s break it down.

1. Decide Your SMART Goals

SMART stands for specific, measurable, attainable, relevant and time-based. Examples of these goals include: looking to increase follower count or improve your interactions. After deciding the specifics, it’s important to decide the quantifiable aspects of your goal.

Goal: Increase followers by 10% within the next three months.

Long-term Goal: Build meaningful relationships with followers.

2. Create Useful Content

It’s easy to create content that follows trends and to upload just to ensure you meet your quota for the month. However, this does not mean that this content is leaving a lasting impression on your audience.

Think about your favorite accounts on social media. Why do you like to follow them? Create that for your audience.

3. Create A Niche

Imagine if a doctor’s office social media account starts posting about pop culture news. Now that just doesn’t fit, does it?

You want your social media content to reflect what you or your practice specialize in. In addition, it should reflect the services or products you’re offering.. Once you find your niche, it will directly correlate to your followers.

4. Interact With Your Audience

Turn those social media notifications on! When you get a comment on your social media, interact as soon as possible. If you want to take a more aggressive approach, you can even message followers when they follow your account and strike up a conversation. The important thing to remember is the connection and/or conversation should be authentic.

5. Create Engaging Content

The worst thing you could do for your content is to have great substance and display it in the dullest way possible. Captivating your audience is crucial. You have done the hard part of creating a connection with your audience, don’t lose them with tiresome graphics.

Still don’t know where to start? We can point you in the right direction. At Points Group, we can create a digital marketing strategy for your brand with our 20 years of experience. In need of other digital marketing services? Check out our services page!

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This Privacy Policy governs the manner in which Points Group, LLC collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Points Group, LLC.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


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We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Points Group, LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Points Group, LLC

150 Morristown Road, Suite 220

Bernardsville, NJ 07924

This document was last updated on July 24, 2014